Swarovski's Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program optimizing traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit

"The Ipsos MMA team is partnering with our global and local teams in our key countries to establish a unified marketing measurement and optimization capability by addressing the unique data, analytic and change management challenges in our omni-channel world," confirms Clemens Pirker, VP Intelligence CGB. "The Ipsos MMA team is partnering with our global and local teams in our key countries to establish a unified marketing measurement and optimization capability by addressing the unique data,...

"The Ipsos MMA team is partnering with our global and local teams in our key countries to establish a unified marketing measurement and optimization capability by addressing the unique data, analytic and change management challenges in our omni-channel world," confirms Clemens Pirker, VP Intelligence CGB.

"We are working collaboratively with cross-functional teams globally and locally to develop a holistic capability that evaluates traditional, digital, social and personalized media within the context of all business drivers including operations, external factors and brand metrics.  By doing so, we are gaining buy-in and driving the activation of results," said Douglas Brooks, Executive Vice President at Ipsos MMA. "In too many cases, companies measure the impact of marketing, media and key business drivers in individual silos.  As a result, when you add the silo-based results together, it can equal 150% of the business which leads to internal debate, challenges related to gaining cross-functional buy-in and limited to no usage. Through our partnership with Swarovski's Consumer Goods Business we are addressing this important industry measurement challenge," said Mr. Brooks.    

Through the Unified Customer Attribution solution, clients like Swarovski CGB can address important strategic and tactical objectives, including:

 "We are implementing a unified measurement solution that focuses on the unique business needs across global markets while being flexible in order to address the important data challenges in each country," said Robert Cardarelli, SVP of Ipsos MMA. "Overcoming the constantly evolving data landscape and challenges globally required a collaborative effort between the Ipsos MMA and Swarovski teams. We are excited about this innovative program and the value it represents for Swarovski's Consumer Goods Business globally."

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