The Mailing People Claims Charities Losing Millions of Donations Due to GDPR Confusion Over New Regulations
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GDPR (General Data Protection Regulation) is mainly targeting email and telephone calls and the direct mail industry has been largely unaffected. In fact, direct mail has seen a sizable increase since GDPR as quoted by Kristian Harrington of The Mailing People:
"Since GDPR came into force, we've actually seen an increase in enquiries for direct mail and June saw a 37% increase over the average."
About The Mailing People: The Mailing People are the sister company to Bishops Printers and offer direct mail for charities and many other businesses and sectors. As a result of the GDPR and the number of charities that have been affected, The Mailing People have written a guide on how to ensure your charity is GDPR compliant.
The Mailing People services include: lithographic & digital printing, attention grabbing envelopes and money saving postage solutions. Based in Portsmouth, they offer direct mail services nationwide and have a large customer base in London. As a leader in direct mail, TMP have taken an ethical approach to the industry and invested thousands in environmentally friendly machinery and recyclable/biodegradable products. Their business has grown from strength to strength over the years and state that GDPR can only be a good thing for the direct mail industry.
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