European poultry at WOFEX 2025: The EU champions quality, sustainability, and transparency

In response to rising consumer expectations and growing demand for transparency across the supply chain, the European Union emphasizes more than just taste and nutritional value. European poultry is synonymous with high standards, sustainable development, and modern technology. The three-year campaign in the Philippines aims to raise awareness of the quality and responsibility inherent in EU food production. In response to rising consumer expectations and growing demand for transparency across...

In response to rising consumer expectations and growing demand for transparency across the supply chain, the European Union emphasizes more than just taste and nutritional value. European poultry is synonymous with high standards, sustainable development, and modern technology. The three-year campaign in the Philippines aims to raise awareness of the quality and responsibility inherent in EU food production.

European poultry production stands out globally for a range of innovative solutions and practices:

The EU's presence — including Poland — at WOFEX 2025 is a strategic step toward positioning European poultry as a high-quality, safe, and ethical product. The campaign targets both Filipino importers and distributors, as well as consumers who are becoming increasingly attentive to the origin and quality of the food they purchase. 

The Philippines offers tremendous potential for European producers. With a rapidly expanding middle class and growing demand for certified, high-quality protein, European poultry is well-positioned for long-term success. The project is being implemented by an industry organization from Poland: the National Poultry Council – Chamber of Commerce, acting on behalf of the European poultry sector. 

Learn more:  www.eupoultry.eu
Media inquiries: [email protected]

The project is being implemented by an industry organization from Poland: the National Poultry Council – Chamber of Commerce, acting on behalf of the European poultry sector.

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