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Hungry for Travel: How Food is Shaping Holiday Home Stays in Asia Pacific
For Australians, food significantly shapes travel, with 82% selecting destinations based on culinary preferences Holiday homes are a chosen accommodation type for this trip, with 97% of Aussies saying they alter their cooking and eating habits whilst travelling. They frequent local markets (85%), cook local dishes (34%), try new appliances (33%) and experiment with new recipes (34%).
As travellers seek more meaningful and personalised stays, the research identified taste trends' shaping the culinary holiday home travel experience
The "chef" role in holiday homes is shifting. Only 13% of Australian travellers reported mum as the holiday cook. Younger generations are now confidently taking the lead, blending family recipes with new ideas; Gen Z (38%) most often cooks family recipes.
Four distinct holiday kitchen personalities emerged in the research for travellers booking holiday homes foodies stays
Across the Asia Pacific , holiday homes are fueling a rise in "trolley tourism," where visits to local food markets, seasonal foodie festivals, and trendy supermarkets are becoming part of the travel experience. 88% of Aussie travellers enjoy visiting local food markets on holiday, a figure that rises to 96% among frequent holiday-home bookers.
Travellers are bringing their kitchens with them when booking homes. This makes holiday kitchens familiar while allowing destination exploration. 80% of Australians bring food or cooking items, including tea/coffee (38%), wine (25%), sauces (24%), coffee machines (13%), and BBQ tools (13%).
For more information about Booking.com's Taste of Home Asia Pacific and to download the report please visit here.
View original content:https://www.prnewswire.co.uk/news-releases/hungry-for-travel-how-food-is-shaping-holiday-home-stays-in-asia-pacific-302564807.html