THE FIRST IN-PERSON HABANOS WORLD DAYS IN HISTORY CULMINATES WITH A GALA DINNER HONORING THE 55TH ANNIVERSARY OF TRINIDAD
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True to its core premise of innovation and tradition, Habanos, S.A. surprised attendees with the world premiere launch of:
In the words of Luis Sánchez-Harguindey Pardo de Vera, Co-President of Habanos, S.A.: "It is an honour to celebrate with aficionados from around the world the excellence and tradition of Trinidad within the framework of one of our most innovative and international events as a corporation, the Habanos World Days," adding: "We toast not only to the legacy of the brand but to a promising future filled with distinction and innovation, and these world premiere launches are a way of expressing gratitude to our aficionados whose loyalty drives us to continue offering them the best."
The grand finale of this first in-person edition of the Habanos World Days was the Humidor Auction, unique pieces created as a tribute to the Trinidad brand. On this occasion, 5 exclusive humidors were auctioned, among which the Trinidad 55th Anniversary Fundadores Vintage 10 humidor by Charaf Tajer & S.T. Dupont (No.0001) deserves special mention. This is a numbered series of 1,000 humidors, with the first 55 pieces created under the artistic direction of the prestigious designer Charaf Tajer, founder of the fashion brand Casablanca, who attended the event. The proceeds will be donated to the Cuban Public Health System.
Among all the auctioned pieces, a total of €5,150,000 was raised, with the Fundadores Vintage 10 by S.T. Dupont humidor being sold for the highest amount: €2,500,000.
To download high-resolution images of the event, click here
Corporación Habanos, S.A.
Habanos, S.A. is a world leader in the commercialization of premium cigars both in Cuba and in the rest of the world. For this purpose, it has an exclusive distribution network present in the five continents and in more than 130 territories. For more information, please visit www.habanos.com
Habanos, S.A. commercializes 27 premium brands "Totally handmade," including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann, and Trinidad, among others sheltered by the Habanos Protected Appellations of Origin (P.A.O.).
Habanos have been "Totally Handmade" for more than 500 years, and since then, they have become a reference for the whole world.
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