ICP marks global growth milestone with the appointment of Christopher Grakal as Chief Executive Officer and Victor Lebon as Chief Innovation & Strategy Officer.

Victor Lebon, one of ICP's top executives over 13 years, has assumed the newly established role of Chief Innovation and Strategy Officer, focusing on innovating the company's offerings to deliver better outcomes for clients.  Lebon's work for many of the world's leading brands has established him as an expert in marketing operations, marketing technology and content management solutions. "I feel privileged to be part of a company that values customer needs above everything else," Lebon says, "and right now, our clients need an innovation partner more than anything. We're focused on helping them re-imagine their future, navigate change aligned to business outcomes, and identify their opportunity to win with tech, marketing and creative."

Victor Lebon, one of ICP's top executives over 13 years, has assumed the newly established role of Chief Innovation and Strategy Officer, focusing on innovating the company's offerings to deliver better outcomes for clients.  Lebon's work for many of the world's leading brands has established him as an expert in marketing operations, marketing technology and content management solutions. "I feel privileged to be part of a company that values customer needs above everything else," Lebon says, "and right now, our clients need an innovation partner more than anything. We're focused on helping them re-imagine their future, navigate change aligned to business outcomes, and identify their opportunity to win with tech, marketing and creative."

ICP

ICP is a global consulting and services company headquartered in London, helping brand owners achieve better marketing outcomes. Modern businesses understand the necessity of putting an increasingly informed and selective customer at the centre of the way they operate. ICP delivers a customer-centric alignment through the orchestration of people, workflows, technology and data, harmonizing your marketing operations. ICP's 200+ employees located across Europe, North America and Asia are bringing order and effectiveness to the way businesses, their brands and products maintain relevance and efficacy in every major market around the globe. For more information, visit icpnet.com.

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