Editoria e Media
Brandwatch Expands TikTok Partnership with Powerful New Integration
As an official TikTok Marketing Partner, Brandwatch provides brands with valuable insights from a platform with over 170 million active monthly users. The Mentions API delivers data on posts and comments that specifically @mention a brand handle and are gaining traction, enabling marketers to:
Since 2022, Brandwatch has been a trusted TikTok Marketing Partner, delivering compliant and reliable access to TikTok insights and tools. By playing a pivotal role in beta testing and refining the Mentions API, Brandwatch ensures brands have access to the most valuable and actionable insights, all while maintaining TikTok's strict compliance standards.
Brandwatch leverages cutting-edge AI tools, including Iris peak detection and AI-driven conversation summaries, to transform TikTok data into actionable intelligence. This means brands can quickly identify trending moments, measure campaign impact, and react quickly to fast moving cultural moments.
" ," says Channing Ferrer , Global President of Brandwatch.
Discover how Brandwatch's TikTok integration delivers powerful insights here.
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.
Our comprehensive suite spans consumer intelligence, influencer marketing, and award-winning social media management, enabling brands and agencies to execute data-driven strategies at scale.
Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.
For media inquiries, please contact:
Cision Public Relations: CisionPR@cision.com
Logo - https://mma.prnewswire.com/media/2075643/cisionlogo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/brandwatch-expands-tiktok-partnership-with-powerful-new-integration-302388918.html