Sport
HiPhi Named Exclusive Strategic Partner of 2021 Spartan Race in China
Reflecting on the partnership, Human Horizons and HiPhi Founder Ding Lei, said "The strategic cooperation between HiPhi and the Spartan Race is about much more than naming rights. The mission of helping people to achieve their best and push forward to greater heights is something we as a company also feel strongly about. The partnership is a way for us to challenge ourselves to be better and show the world our unbreakable spirit."
Looking to further integrate the partnership, the Spartan Race is offering an exclusive 'Aim High Training Course' for HiPhi X customers. The course covers the skills and methods of daily training, information about the race, and an offline physical fitness training camp. The best performers will be invited to attend the Spartan Race and form a HiPhi team. In addition, the two brands have also partnered to organize the 'HiPhi Children's Race', which is an opportunity for little warriors to push themselves and grow.
Set to be rolled out across the country throughout 2021, Human Horizons' HiPhi X Super SUV will be present at all events. The vehicle will not only be there as a support vehicle for the event, it will also be used as a smart companion to athletes on their journey; helping them go further and push their own limits.
The Spartan Race originated in 2007 as an outdoor obstacle race brand founded on the premise of modernizing the military prowess of the ancient Spartans. Today, the Spartan Race holds more than 300 events in more than 30 countries around the world every year and has been attended by more than 10 million people. Since being introduced to China by the operating company, the Shengli Family in 2016, Spartan Warriors has become popular among elite athletes as well as regular people. With more and more people taking part in the Spartan Race as a way to challenge themselves, the competition is no longer just a stage for professional sportsmen. From 2016 to 2020, the Spartan Race held a total of 84 weekend events in China for over half a million participants.
HiPhi is a premium brand created by Human Horizons and enhanced by its users. HiPhi X is an EV with a lightweight hybrid aluminum-steel construction and sustainable vegan leathers and recyclable materials which add to the sustainable nature of Human Horizons' EV products.
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