Breakthroughs in holographic displays drive future job growth at Envisics

The AR HUD market is entering a growth phase fueled by the introduction of new technologies, including ENVISICS products and services from Envisics. Based on global market research, the HUD market is expected to grow by at least 12% on average every year by 2025, and AR HUD, is expected to grow exponentially from one million units in 2025 to 12 million in 2030. Based on date from a recent AA Motoring Survey*, over half of drivers interviewed agreed that a HUD would 'be a good way to warn drivers of potential danger near them e.g., pedestrian crossing the road ahead.

The AR HUD market is entering a growth phase fueled by the introduction of new technologies, including ENVISICS products and services from Envisics. Based on global market research, the HUD market is expected to grow by at least 12% on average every year by 2025, and AR HUD, is expected to grow exponentially from one million units in 2025 to 12 million in 2030. Based on date from a recent AA Motoring Survey*, over half of drivers interviewed agreed that a HUD would 'be a good way to warn drivers of potential danger near them e.g., pedestrian crossing the road ahead.

Headquartered in Milton Keynes, Envisics today has over 85 employees with a combined 700 years of engineering experience and over a combined 200 years of specific experience in HUD development. The bulk of the workforce growth will be in research and development functions based in the UK, US and at a forthcoming office in Europe.

Notes for editors

*AA/Yonder on-line driver poll with 13,935 responses conducted in the UK 11-18 April 2022

Contact: [email protected], Simon Sproule, +44 1908 886220

About Envisics

Envisics is a globally renowned dynamic holography pioneer. Since 2010, Envisics has been developing holographic technologies for augmented reality head-up displays (AR-HUDs) and automotive sensor systems. ENVISICS branded technology harnesses the power of holography and laser-based light sources to provide the highest possible image quality. The advancement of ENVISICS branded technology has the opportunity to transform automotive displays and revolutionize the in-car experience. In partnership with the world's leading automakers and tier-one suppliers, Envisics is making the future of holographic technology a reality for smarter and safer vehicles. Envisics Ltd is the proprietor of registered trade mark rights worldwide in respect of the ENVISICS® mark and logo.