Sport
TCL Unveils Team TCL EU Sporting Ambassadors for Olympic Winter Games Milano Cortina 2026
Team TCL reflects how the Olympic spirit aligns with TCL's drive for innovation, uniting some of Europe's most accomplished winter sports athletes: alpine skiers and from ; Olympic slalom gold medalist from ; cross-country champions and ; and speed skating star
From athletes who constantly raise the bar both on and off the field, to people who bravely push boundaries in their daily lives, and TCL products that surpass the imagination through technology – all are part of Team TCL. It embodies the extraordinary, comprised of trailblazers who dare to go beyond limits and embrace the spirit of . Driven by a relentless commitment to innovate, TCL doesn't just enable athletes to rise to new heights – it empowers everyone to pursue their passions and shape the next chapter of what can be achieved.
This ambition reflects TCL's expanding global and European strength. In the first half of 2025, TCL maintained its position as the global No. 1 Mini LED TV brand, achieving a 176% surge in shipments. Beyond TVs, TCL's home appliances are redefining modern living with cutting-edge features across multiple categories. Notably, the TCL Fresh Air AC ranked No. 1 globally in sales*, while its flagship air conditioners, refrigerators, and washing machines continue to deliver smarter, healthier lifestyles to consumers around the globe.
As Team TCL EU steps onto the road to Milano Cortina 2026, its ambassadors will take part in brand activations, digital storytelling, and social media campaigns, sharing their journeys of resilience and achievement — demonstrating how technology and sport together can create lasting inspiration for fans across Europe .
TCL specializes in the research, development and manufacturing of consumer electronics including TVs, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world's largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For more information, please visit: https://www.tcl.com
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