Moda
Hearst Magazines UK and Zappar Announce Partnership for Augmented Reality Covers
The special moving image enabled covers include a sensational ground-breaking cover featuring five of the world's top supermodels ( ); singer Jessie J on the cover of Cosmopolitan ( ) and TV presenter Caroline Flack on Company's December cover ( ).
Consumers who purchase the magazines can bring the covers to life using the App which is available free of charge from iTunes or the Android Market Place. The exclusive content plays on the handheld device directly from each magazine cover.
For , users can watch an exclusive behind-the-scenes clip of the much talked about December covershoot which took place at the Savoy earlier this year as part of a short film for Duran Duran directed by Jonas Akerlund , in association with Swarovski. The December cover and behind-the-scene content features supermodels Naomi Campbell , Cindy Crawford , Eva Herzigova, Yasmin Le Bon and Helena Christensen as well as cameo appearances from designers Domenico Dolce & Stefano Gabanna .
readers who use the Zappar app, can watch coverstar Jessie J talking to them directly about the up-and-coming Ultimate Women of the Year Awards ( November 3 at Banqueting House). Editor, Louise Court , also comes to life on the Editor's page, introducing readers to the December issue.
Meanwhile, Caroline Flack on the cover of , introduces readers to the 'Little Black Dress' December issue. Editor Victoria White introduces readers to the December issue through her -enhanced editor's page.
Arnaud de Puyfontaine, Chief Executive, says:
Caspar Thykier, Managing Director for adds, " ."
The Zappar partnership is among a number of new digital product initiatives embraced by . Last week, made 21 of its ipad titles available on Apple's newsstand while ELLEUK.com partnered with Nokia to promote the phone manufacturer's latest smartphone handset. Men's Health and Company have launched their own mobile websites. Men's Health has also released the Training Pro iPhone app.
To view the exclusive 'moving images' in the December issues, purchase
Harper's Bazaar (on sale November 3 ) Cosmopolitan (on sale November 7 )
and Company (on sale November 10 ) and download the Zappar app for free.
http://www.harpersbazaar.co.uk
http://www.cosmopolitan.co.uk
http://www.company.co.uk
Zappar for iPhone, iPod and iPad:
http://itunes.apple.com/us/app/zappar/id429885268?mt=8
For Android:
https://market.android.com/details?id=com.zappar.Zappar
Vimeo clips of in action:
http://vimeo.com/zappar/videos
is the trading name of National Magazine Company Ltd, established by William Randolph Hearst in 1910, and is a wholly owned subsidiary of Hearst Corporation. The business has interests in two joint ventures. These are partnerships with some of the world's best publishers:
NatMag-Rodale:
A 50:50 joint venture with Rodale Inc. of the U.S., which focuses on health and wellbeing.
COMAG:
A 65:35 joint venture with Condé Nast, one of the UK's largest magazine distributors.
publishes 23 magazines in the UK: , , , , , , , , , , , , , , , , , , , , and . also publishes two magazines, and and two websites - and through NatMag-Rodale.
Hearst Magazines UK also publishes 22 digital magazine and pureplay sites including allaboutyou, babyexpert, digitalspy, fetcheveryone, handbag, netdoctor and sugarscape.
Zappar was launched in 2011 and founded by Kirk Ewing , Connell Gauld , Simon Taylor and Caspar Thykier, bringing together experience from the marketing and console game industries alongside pioneering technology from the University of Cambridge .
Zappar's class-leading marker-less image recognition technology provides the broadest spectrum of AR applications on mobile across devices including delivery of film, audio, 3D animation, gaming interactivity and streaming data in the field of vision.
Zappar provide a full service offering with in-house creative and technology resource to deliver bespoke platform and content solutions.
To find an image or object that is Zappar powered log onto http://www.zappar.com or look out for the Zappar logo.
Notes to Editors:
Apple requirements: Compatible with iPhone 3GS, iPhone 4, iPod Touch (4th Gen), iPad 2 Wi-Fi and iPad 2 Wi-Fi + 3G. Requires iOS 4.2 or later.Android requirements: Currently compatible with Samsung Galaxy S range, HTC Desire / Google Nexus One & Sony Xperia X10. Zappar works on many other Android 2.1 + devices.
Robin Invest, Hearst Magazines UK
+44(0)207-439-5130 / Robin.invest@hearst.co.uk
Sam Payne at Dundas Communications for Zappar
+44(0)207-824-8748/ sam@dundascommunications.com