Internet
Europeans spend 18% more time using apps than Americans
LONDON , Feb. 20, 2014 /PRNewswire/ -- Localytics' data reveals that, in contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, for example:
Europeans launched their apps more than their US counterparts in 2013, and their average session length increased considerably in Q4. Average daily time spent in apps was 18% higher for European users than American users. The differences can be staggering:
With such dramatic opportunities in the European market, in 2013 Localytics established a
London office to better serve its current clients, and continues to expand its European customer base. Localytics'
, featuring speakers from Localytics, Trinity Mirror and Avios, will visit
London on February 24 , then travel to
Barcelona and Berlin .
As the leading closed-loop analytics and marketing platform for mobile and web apps, Localytics helps companies gain deep, actionable insights into app user behavior and leverage these insights to acquire users more efficiently, drive targeted interactions through push and in-app messaging and personalize the in-app experience.
– Saalim Chowdhury , Head of Digital Innovation and Product Strategy at Trinity Mirror
The precision of Localytics' insights helps marketers as they move from seeking just downloads to better engaging with their customers inside apps – offering insights into how and when people are using their mobiles or tablets, e.g.
The European Mobile Success Tour comes on the heels of a successful $16M Series C financing round for Localytics. "With this injection of capital we will continue to enhance the platform, expand our business internationally and deliver even more value to our customers," said Localytics CEO Raj Aggarwal, "growing our business in Europe is a key piece of our 2014 plan."
Localytics provides the most powerful analytics and marketing platform for mobile and web apps. It is used in more than 20,000 apps on more than 1.4 billion devices, helping companies such as eBay, PaddyPower, Microsoft, Fox and Salesforce drive user engagement, loyalty and customer lifetime value. The platform allows organizations to gain deep, actionable insights into app user behaviors and create automated marketing programs to drive efficient user acquisition, targeted push and in-app messaging, and a personalized in-app experience. Localytics is headquartered in Boston, MA with offices in San Francisco and London . Investors include Foundation Capital and Polaris Partners. .
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