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4DX Draws Highest Ever January Performance with $23 Million in the Global Box Office
The remarkable results in January were driven by major Hollywood blockbuster titles including "Star Wars: The Rise of the Skywalker"( $7.9M ), "Bad Boys For Life"( $4.3M ) and "Jumanji: The Next Level"( $2.5M ) grossing a combined $15million at the 4DX global box office.
A breakout month for 4DX in the UK helped with the surge at the global box office, with
$1.5million taken, which is 81% increase on
January 2019 . This was helped by impressive box office results for titles such as the BAFTA winning "1917", "Star Wars: The Rise of Skywalker" and "Bad Boys For Life".
4DX's great performance in January has been contributed by European markets and North America . In particular, 4DX box office in US and Canada increased by 262% and 244% respectively. The box office figures in Europe markets also increased by 39% compared to January 2019 . Alongside the UK's impressive box office performance, other European markets also marked notable increases at the box office, including Denmark (73%), Netherlands (73%), Austria (51%) and France (35%).
These results continue the rise in popularity of the 4DX experience with cinema audiences, following a record breaking 2019 at the global box office with $320million taken. If January is anything to go by, 2020 is going to be another standout year for 4DX.
Photo - https://mma.prnewswire.com/media/1092327/4DX_audience.jpg