Editoria e Media
Kwalee integrates AdInMo's InGame Ads into hyper-casual hit Off The Rails
AdInMo's in-game ad units blend seamlessly with the game experience, enabling developers and publishers to serve click-free ads which do not interrupt gameplay. AdInMo ads typically achieve 4X higher brand recall rates for brand advertisers and new monetization for mobile game developers.
Kristan Rivers , CEO and Founder of AdInMo, commented: "We're really excited to be working with the team at Kwalee. InGame Mobile Advertising is very much a multi-genre channel for advertisers. Hyper-casual games are particularly appealing to brands due to the reach and breadth of the player audience.
"AdInMo works alongside existing monetization channels in free-to-play games generating a new revenue stream which crucially does not impact gameplay or player retention. Players are happy, advertisers get authentic brand engagement and developers make more money."
Ryan Davies , Head of Digital Marketing at Kwalee, added: "Off The Rails 3D is a key game for us, with more than 12 million downloads worldwide. It's the ideal title with which to explore the potential of integrated in-game advertising with AdInMo, from both player experience and monetisation standpoints."
Amy Donlan
Marketing Coordinator
AdInMo
+4407568302694
https://www.adinmo.com/
AdInMo's InGame Mobile AdTech platform serves click-free immersive brand ads without interrupting game flow. We deliver engaged audiences for advertisers and quality monetization for developers & publishers by offering authentic brand experiences that keep players happy.
Our global in-game advertising inventory enables advertisers to target premium audiences and allows developers & publishers to generate additional revenue without disrupting game flow or impacting the player experience.
Kwalee is a leading publisher and developer of hyper-casual mobile games, thanks to hit titles that include Let's Be Cops 3D, Draw it, Bake it, Shootout 3D, Rocket Sky! and Line Up: Draw the Criminal. Founded by gaming industry icon David Darling CBE , who is joined by a team of mobile gaming experts, Kwalee is currently on the lookout for great games from developers with an understanding of the fast-paced and rewarding world of hyper-casual gaming.
Outside of its games, Kwalee is also highly active in the industry, as an ambassador of not-for-profit organisation Women in Games, Trusted Publishing Partner of Buildbox and a regular supporter of the charity SpecialEffect.