Tough Mudder: All New In 2015

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Photo - http://photos.prnewswire.com/prnh/20150113/168740
Photo - http://photos.prnewswire.com/prnh/20150113/168741

In 2015, Tough Mudder events around the globe will feature a 10+ mile course full of world-class obstacles designed to test both physical and mental strength. More than 90% of participants are expected to register as part of a team; to encourage teamwork and camaraderie over competition, the events remain untimed.

"In the past five years, Tough Mudder has established itself as the industry leader in the world of obstacle course challenges," said Will Dean, Tough Mudder's co-founder and CEO. "For 2015, we're redefining that role with a series of changes designed to make every element of the Tough Mudder experience more hardcore, more exciting and more team-focused. To us, that begins with delivering the most creative obstacles ever put on course."

All-New Obstacles Redefine the On-Course Experience
Tough Mudder's entire obstacle menu has been revamped for 2015. The never-before-seen challenges include:

"The obstacle innovations we've made for 2015 will encourage participants to work together more than ever before, while still providing the personal challenge people have come to expect from Tough Mudder," said Nolan Kombol, Head of Innovation at Tough Mudder. "We're thrilled to provide a fresh experience for returning Mudders and 20 new reasons for first-timers to finally take the plunge."

On- and Off-Site Upgrades Redefine the Team Experience
The company has also introduced enhanced participation and recruitment incentives for the upcoming season. To aid those individuals and teams resolving to complete a Tough Mudder in 2015, the company is now offering:

New Partnerships Enhance Participant Experience
To further improve the participant experience, Tough Mudder has signed several new corporate partnerships and participation opportunities. These partners will join the returning roster of companies including global partner Under Armour and U.K. partners Jeep and Volvic.

Tough Mudder: All New In 2015

The range of industry-leading brands to unite with Tough Mudder this year include:

In 2015, Tough Mudder will also work with an international partner to deliver its world class events in Mexico for the first time. Through its partner Apodaca Entertainment Group, Tough Mudder events will come to the Monterrey, Mexico City, and Guadalajara areas in late summer and early fall this year.                                                                                                                  

Expanded Event Portfolio Challenges Participants in Even More Ways
The Tough Mudder family of events, which grew in 2013 to include Mudderella (a 5-8 mile course designed by women for women) will continue to expand in 2015. In addition to 50+ Tough Mudder events around the globe in 2015, keep an eye out for future offerings, including:

"It's clear that there's an incredible demand for what Tough Mudder offers – a fun, team-oriented challenge that tests both physical and mental strength," said Alex Patterson, VP of Brand. "Yet fitness is not one-size-fits-all, and we constantly hear from people looking for different types of challenges. We continue to develop new events to meet their demand."

For more information on the 2015 Tough Mudder season, visit www.toughmudder.co/uk. Participant and spectator registrations are now open for 40 events, with more to open in the coming weeks. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudderuk, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.

About Tough Mudder:
Tough Mudder LLC was founded in 2010 by Will Dean and Guy Livingstone. Considered "Probably the Toughest Event on the Planet," each Tough Mudder endurance challenge tests participants' toughness, fitness, strength, stamina, mental grit and teamwork. In 2014, Tough Mudder hosted 60 events in countries worldwide. For the schedule of 2015 event dates and locations, visit www.ToughMudder.com.

Contact:
Emily Favret, Edelman for Tough Mudder
[email protected]
+44 (0)20 3047 4103

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