Turismo
Thailand showcases 'Senses of Siam: A Journey to Total Well-being' at WTM 2025
graciously visited the Thailand Pavilion and join a cultural demonstration highlighting Thai wellness cuisine and mocktail-making inspired by lotus blossoms and butterfly pea flowers. Her Royal Highness's visit reflects the continued royal support for Thailand's international tourism promotion and the presentation of Thai creativity on the global stage.
The Pavilion's official opening ceremony featured a theme in celebration of Thailand's nationwide festival on 5 November. The activities highlighted one of the country's most iconic cultural events, bringing Thai tradition to London and inviting visitors to experience the charm and warmth of Thai culture. Present at the opening were , Minister of Tourism and Sports, and , Chairperson of the TAT Board of Directors.
, TAT Governor, said, "WTM is an important platform for Thailand to engage with the global tourism community and share our story of transformation. Through the theme we showcase how Thai culture and hospitality embrace the spirit of restoration, connection, and fulfilment – ideals that perfectly reflect our new campaign "
The combines contemporary Thai architecture with elements of textiles, crafts, and musical motifs, symbolising harmony between heritage and sustainability. The pavilion serves as a dynamic platform for business networking, with participating this year – including and . Among these, , , , and . Strategic partners include , , the , and the .
Throughout the three-day event, the presents an engaging highlighting the diversity and creativity of Thailand's wellness tourism. A visually anchors the pavilion, illustrating the nation's regional wellness identities — , , , , and — symbolising Thailand's holistic approach to health and travel.
The features exhibits from representing all five regions, including winners of the
and . The
collaboration introduces the – five fragrances inspired by regional nature and culture:
, , , , and
. The presents a curated range of Thai wellness innovations, from spa and aromatherapy products to herbal skincare and holistic lifestyle creations that reflect Thai craftsmanship and contemporary design.
Daily include , the , and the , offering hands-on experiences in relaxation and scent creation. A display of completes the pavilion experience, showcasing intricate textiles and jewellery that celebrate Thailand's cultural heritage and timeless elegance.
TAT anticipates more than during the three-day event, generating an estimated in potential tourism revenue. With a strong focus on , the participation reinforces Thailand's position as a .
The remains one of Thailand's most important long-haul markets, ranking among the . Between , the country welcomed , a , with an and . Forward bookings show continued growth of and , reaffirming the destination's appeal among British travellers drawn by Thai culture, cuisine, hospitality, and diverse experiences.
For the , direct services between the United Kingdom and Thailand total , operated by , , , , and , providing convenient access to and . TAT continues to collaborate with airlines and leading tour operators in the UK to boost travel through joint marketing, media campaigns, and influencer engagement, while promoting through its initiative, which encourages travel to emerging destinations.
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