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Ontex launches Dreamshield® 360 Night Pants concept with extra absorbency for long nights - driving growth in the baby pants segment.
Ontex’s Dreamshield®360 baby pants are already trusted for nighttime use, and the new night pants build on that foundation by offering parents an even more reassuring solution for prolonged overnight protection.
Research confirms that nighttime performance remains a critical priority for families: , with nighttime leaks the leading cause of disruption. Parents increasingly look for products that guarantee dryness for longer periods, not just overnight but also during situations that require absorbency designed for high-demand occasions .
Recent consumer insights confirm the relevance of stronger night-time protection: parents choose baby pants more often for nighttime across all ages and tend to switch to baby pants sooner at night than during the day.
Dreamshield® 360 Night Pants deliver enhanced overnight performance together with the trusted features of the Dreamshield® 360 Pants range:
, Chief Innovation and Sustainability Officer at Ontex, said:
Parenting Science – 2022
MetrixLab Research 2024-2025
Blauw baby research 2025, Netherlands
Compared to Dreamshield® 360 pants
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Images can be found here: https://ontex.com/news/all-news/media-download-center/
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