Information Technology
Jeel and Synpulse sign MOU to Transform Wealth Management in Saudi Arabia
The new Wealth platform will take shape in the Jeel Sandbox – Saudi Arabia's launchpad for innovation – before evolving into full scale Banking as a Service and Wealth as a Service offerings. By uniting Synpulse's Swiss expertise with Jeel's ready ecosystem (developed in partnership with Fintech Saudi), this collaboration delivers a powerful, future proof foundation for the Kingdoms growing wealth sector.
"Partnering with Synpulse marks a pivotal step towards redefining wealth management in Saudi Arabia ," said George Harrak , CEO from Jeel. "This collaboration enables us to harness cutting-edge technology and global expertise to reshape the wealth management experience in Saudi Arabia . Together, we're not just building a platform, through the Jeel Sandbox, we are paving the way for Banking as a Service and Wealth as a Service solution – which will lay the foundation for a new era of financial empowerment. This aligns directly with the goals of Vision 2030, which calls for a thriving financial sector that supports economic diversification, fosters innovation, and expands access to sophisticated financial services across the Kingdom."
"This collaboration goes beyond technical integration - it's about unlocking the full potential of wealth in Saudi Arabia ," said Yves Roesti , CEO and Managing Partner of Synpulse. "By combining Swiss wealth management excellence with Jeel's deep market insight, we're proud to be early movers in a region that's rapidly embracing global standards and innovation. Our shared vision is to deliver a platform that's as forward-thinking as the Kingdom's transformation itself."
Rahul Bansal , Partner and Location Head at Synpulse United Arab Emirates, stated: "This development enhances our current momentum in the region. Following the opening of our Dubai office in 2023, our expanded leadership presence further demonstrates our commitment to maintaining a strong local presence and supporting our clients—driving regional innovation from within."
Synpulse is a global management consultancy and a trusted partner to financial institutions. We deliver end-to-end transformation for financial institutions, combining deep industry expertise with technology across strategy, design, implementation, and operations. With a network of over 100 ecosystem partners and our technology division Synpulse8, we co-create innovative digital solutions that deliver value-creating impact. Our team of 1,000+ professionals from more than 20 locations is united by a shared commitment to excellence and client success.
Further information www.synpulse.com.
Jeel is a technology ecosystem provider and accelerator reshaping the financial industry through innovative, compliant, and customer-centric solutions. With a unique model that blends local context with global expertise, Jeel empowers banks, fintechs, and businesses to embrace digital transformation with speed and confidence. From rapid prototyping to market-ready solutions, Jeel transforms ideas into real-world impact.
For more information, please visit www.jeel.net.
Prabhu Silvam, Senior Communications Specialist, Synpulse
prabhu .silvam@synpulse.com
(+ 65) 81006466
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