Editoria e Media
ICP hires James Sanderson to lead Creative Operations practice
"ICP draws from real-world expertise to help clients find better solutions and ways of working from ideation and creation to delivery and optimization. We're as happy helping clients write better briefs or crowdsourcing creative talent as we are designing a new global delivery ecosystem. Not being pre-disposed to any solution or way of working sets us apart in an industry dominated by a small number of players with inflexible legacy models."
Grakal added "Thirty years ago ICP became the first company to offer decoupled production in response to changing client needs and those disruptive genes continue to define us. 'Better, faster, cheaper' has been much hyped over recent years but it's often linked to a set way of thinking and working that is slow to change. James and ICP's Creative Operations practice has the breadth of modern independent expertise to advise on and deliver what's right, not what's on offer".
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