New Online Bookmaker 21bet Launches in Time for Cheltenham

Online bookmaker 21bet is aiming to take the web by storm with a rebrand and the launch of its revolutionary new technology platform, which delivers a simple and refreshing take on sports betting and casino.

21bet is run by a crack team of sports fans and industry professionals who want to take online betting to a new level, offering a platform that is simple to access, navigate and play on. They have teamed up with FSB Technology to develop the product, which launched in the UK on March 1 .

"We're entering the online betting market to offer a viable alternative to the big boys and we believe there's a clear opportunity for a no nonsense betting proposition," said Rob Lawson , spokesperson for 21bet. "21bet is all about simplicity, fun and providing an outstanding personalised service, with no over-complicated offers or gimmicks. The first class desktop and mobile site will offer free insight and tips, but at its heart it's all about the betting."

Launching with a £10 free bet offer for any customer wagering £10 or more, 21bet will be looking to the Cheltenham Festival as its first major sporting focus, with daily updates, free tips and a free race-by-race betting guide for punters who fancy a flutter on racing's first big event of 2016.

In addition to its brand new sportsbook technology, 21bet will boast a fully-featured casino, also based on the FSB Technology platform. This is set to launch imminently with online and live dealer games.

Rob added: "We've worked long and hard to create a product that can hold its own against the best that the online gaming sector has to offer. Beautifully smooth with clean lines and an amazing mobile offering, 21bet is a site that will get noticed. The range of betting opportunities on offer will appeal to everyone from sportsbook novices to seasoned punters."

To check out 21bet for yourself visit http://www.21bet.co.uk.