Information Technology
Żabka Polska and Stagwell Launch New Consumer Insights Tool "In-Pulse" Through Joint Venture
Leveraging Żabka's extensive retail footprint of leading retail stores position in country and its popular Żappka app, and Stagwell's advanced, data analytics technology and expert knowledge in marketing and e-commerce, .
Both Stagwell and Żabka Polska are leaders in their respective categories. As the challenger network built to transform marketing, Stagwell delivers scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Żabka is Poland's leading network of over 11,600 stores in the modern convenience format, handling approximately 4.1 million transactions daily and serving more than 10 million users of the Żappka app.
In-Pulse is an end-to-end solution that offers services throughout the entire sales chain. It involves five steps: the first is the collection and analysis of anonymous and aggregated behavioural and transactional data; the second includes the possibility of dialogue with the customer through an application that allows you to ask questions about their opinions and their motivations; the third involves verifying and testing products and services; in the fourth step, it is possible to develop targeted marketing activities and choose communication channels; The last fifth step allows you to evaluate the effectiveness of given solutions and predict effectiveness in various alternative scenarios.
In-Pulse as a unique tool ensures the continuity of the research methodology – it shows the past and present shopping preferences of the real, not declarative segments of customers. Their analysis allows us to develop guidelines on how this segment will function in the future, and thus what products or services would meet their expectations. Thanks to In-Pulse, the consumer gains a greater chance of accessing solutions that they will be interested in and satisfied with.
Through these capabilities, In-Pulse offers an in-depth understanding of Polish consumer dynamics, making it a valuable tool for the retail and fast-moving consumer goods sectors, where adapting to shifting consumer expectations is key. said James Townsend , CEO of Stagwell EMEA.
" " comments Paweł Grabowski, Head of digital B2B Zabka Future, Zabka Group
" – comments Anna Pańczyk, Strategic Partnership & Global Solutions at Stagwell. She adds: "
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Żabka Group is the ultimate convenience ecosystem with a mission to create value by simplifying people's everyday lives. The Group serves a growing number of consumers who are looking for convenience and promotes a responsible approach towards products, packaging, customers, franchisees, suppliers and the broader environment.
The ecosystem comprises Poland's leading convenience retailer with more than 11,600 physical stores operated under a franchise model, supplemented by 24/7 autonomous unmanned Żabka Nano Stores . The Group also has an advanced, continually evolving digital customer offering. Its Maczfit operation delivers restaurant-quality prepared meals to consumers seeking convenient and healthy food, while Dietly is a leading online D2C meal solutions marketplace. The Group's eGrocery business is operated through two brands: Jush! and delio. Zabka Group recently entered the highly attractive Romanian market via the acquisition of DRIM.
Żabka's business in Poland is supported by a well-invested logistics platform, represented by eight distribution centers, 19 cross-docking facilities, and dedicated dark store and dark kitchen infrastructure to support the digital offering.
Since October 2024 the Company's shares have been listed on the main market of the Warsaw Stock Exchange.
Quinn Werner
Stagwell EMEA
PR@stagwellglobal.com
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