24 million new wishes added in just one month to GoWish shows what we want under the Christmas tree: Digital cameras are trending like its the year 2000

"Users of GoWish have started creating their Christmas wish lists earlier this year, giving us a clear picture of what's topping the lists - and what might be a good idea to put under the tree for loved ones this Christmas", says Casper Ravn-Sørensen, Chief Growth Officer at GoWish, noting that the GoWish-app on Nov 3 was the 2nd most downloaded on the US App Store. "Users of GoWish have started creating their Christmas wish lists earlier this year, giving us a clear picture of what's topping...

COPENHAGEN, Denmark, 04/11/2025 (informazione.news - comunicati stampa - salute e benessere)

says Casper Ravn-Sørensen, Chief Growth Officer at GoWish, noting that the GoWish-app on Nov 3 was the 2nd most downloaded on the US App Store.

The survey, which focuses on four categories -boys and girls (under 18) as well as men and women (over 18)- covers not only the UK and US, but also the Scandinavian countries of Denmark , Norway and Sweden where GoWish hails from and operates under the name Ønskeskyen.

With a total of 2,891,008 wish lists and 38,138,451 registered wishes across all five markets the last month, GoWish's data offers a glimpse into what both the UK and US audiences as well as their Scandinavian counterparts are hoping to unwrap on Christmas day:

 

 

 

 

GoWish's mapping shows that users in the UK and US associate Christmas with technology, trends, and practicality more than pampering and self-care. While girls are embracing the comeback of retro point-and-shoot digital cameras, men are keeping it classic with AirPods and other must-have gadgets. Women, meanwhile, are focusing on comfort and interiors, with soft blankets and stylish home décor among the most popular wishes, and boys are staying loyal to the hoodies that continue to dominate streetwear culture.

Compared with Scandinavia, where personal care, fashion, and "hygge" rule the lists, the English-speaking markets show a distinctly tech-meets-lifestyle mindset. In the UK and US, gifting is less about indulgence and more about expression through technology and design. The wish lists reveal a culture that values items that combine practicality with personality - products that say something about who you are, rather than how you unwind.

, ends Casper Ravn-Sørensen, Chief Growth Officer at GoWish. 

 ‍Originally founded in 2015 by the Danish national postal service PostNord as 'Ønskeskyen', GoWish is today an independent tech company trusted by millions of users worldwide across generations to fulfil hundreds of thousands of wishes every day and millions of wishlists globally. With more than 3.5 million registered Danish user profiles, GoWish is the market leader and category owner in Denmark - and a Social Shopping phenomena spreading quickly throughout the world with a mission of "Fixing Gifting". Read more on www.gowish.com

For further information, please contact us at press@gowish.com or call +45 3135 6352.

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