Pelican International Inc. Acquires Advanced Elements Inc.

"This transaction fits perfectly into our strategy to further consolidate our position as a world leader within the paddle sports industry and to offer high-quality and high-performance products to diverse consumers across all ages and backgrounds who want to explore the world outdoors. The Advanced Elements acquisition carves a path forward to help us become the premier brand of inflatable kayaks and SUPs in more than 50 countries. It's an ideal addition to our product offering to reach our audience across traditional and e-commerce channels," said Danick Lavoie, President and CEO of Pelican International.

LAVAL, QC, 14/06/2021 (informazione.news - comunicati stampa - turismo)

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Reed Smith served as legal counsel to Pelican, and Tonkon Torp LLP served as legal counsel to Advanced Elements for this transaction. 

At Pelican, we are world leaders within the water and nautical sports industry. Renowned for exceptional quality, innovation and expertise, Pelican has become the foremost global authority in the design and manufacture of kayaks, canoes, pedal boats, stand-up paddle boards (SUPs), fishing boats, and watersport accessories. As an international driving force within the industry, we offer both paddle sports and everyday outdoor enthusiasts a diverse array of products through our portfolio of seven well-known brands: Pelican , Wilderness Systems , Perception , Dagger , Mad River Canoe , Harmony Gear , and Boardworks .

Pelican has over 935 employees across three manufacturing sites in North America—this strategically located distribution footprint allows our clientele to easily procure kayaks, paddle boards and boats anywhere they choose to enjoy the water. Pelican constantly innovates to offer the best paddling sports products across all categories and price ranges. Above all, our passionate team seeks to positively impact the lives of outdoor enthusiasts by providing safe pleasure crafts so they can relish the wild beauty of nature while keeping sustainability and social responsibility in mind.

We at California -born Advanced Elements have the express goal of developing new and unique paddle sports products that enhance customers' outdoor experience. Our focus is on designing and manufacturing inflatable kayaks with cutting-edge technology and providing excellent customer service. We are deeply involved in product development with patented technology, striving to develop inflatable kayaks, iSUPs, and paddle sports accessories that excel in performance, quality and portability. All of our products have been crafted to give paddlers the tools they need and the value they deserve.

Photo - https://mma.prnewswire.com/media/1532833/Pelican_International_Pelican_International_Inc__Acquires_Advanc.jpg

For further information: Nathalie Rizcalla, VP, HR Corporate & Legal Affairs, communications@pelicansport.com, 1-800-463-6960 / 450-664-1222 ext. 278