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Experience The Future Of Cinema, As Campari Creates The First Short Film Made With Artificial Intelligence Inspired By The Creative Genius Of Fellini
Since its creation, Campari has pushed the boundaries of creativity to go beyond the norm, unlocking the passions and talents of artists across different fields in the path to creation. From world famous names, through to young and emerging talents, the relationship between Campari and the arts, especially cinema, has grown strong over the years. Having worked on an advertisement with Federico Fellini, for one of his few brand collaborations in 1984, in 2021 Campari Red Diaries: Fellini Forward continues the brand's legacy, marrying both creativity and innovation within the cinema industry with the most forward-looking technology. Thanks to a team of experts from production and innovation studio , dedicated Artificial Intelligence tools were explored and developed to unearth Federico Fellini's creative genius in ways that had never yet been attempted until now. , Fellini's niece, was involved in the project from the start together with Directors Zackary Canepari and Drea Cooper (documentary), Maximilian Niemann (short film) and wider crew, introducing them to some of Fellini's key colleagues, sharing counsel and first-hand knowledge of her uncle as well as contributing to the casting, costume design and script writing for the short film. This seamless collaboration between human and Artificial Intelligence showcases how the sentimental and the rational, the emotional and data-driven can come together to create a brand-new piece of art.
On the project comments: "
Throughout the process, original members of Fellini's crew were involved and consulted, providing key insights on the Maestro's oeuvre. This included Fellini's camera operator ( 1970), his three-time Oscar winning set designer ( , 1978; , 1980; 1983; 1986; , 1990) and , Director of Sartoria Farani, a renowned Italian tailor shop which holds restored costumes from some of Fellini's greatest films including (1969), (1970) and 1973). Each were conferred to define what in the endeavour could or could not be perceived as . The result culminated in a fascinating short movie, set in the heart of Rome that explores Fellini's life and dreams with distinctive signature characters and arrangements throughout.
Documentary Director duo , Zackary Canepari and Drea Cooper , captured the making of this short film, inviting significant experts of Artificial Intelligence and creativity and to join the set to share their opinion on the ground-breaking initiative. Art Historian and Fellini expert as well as Galleria Campari curator were also consulted, providing an eclectic view on the subject at hand sparking debate around the role Artificial Intelligence can play in creativity and beyond.
Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to continue the legacy of innovation and creativity set out by its founders, inspiring future generations and creatives across the globe to unlock their own passions. Campari has also created a unique apprentice programme with students involved in the Fellini Forward futuristic projects from all over the world including to explore the creative genius of Fellini, using the Artificial Intelligence technology and speaking to key members of the film crew at each stage of production to see first-hand how human minds collaborated with Artificial Intelligence to create the short film. " says a Production Design graduate from CSC. , a Photography major adds
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Fellini Forward will be premiered at with a red-carpet event on the 7 September followed by a North American launch at on the 29 September. The documentary will be available for everyone to view shortly after on an on-demand (SVOD) platform in selected markets. Please follow Campari's social media channels for further information @campariofficial.
To get a sneak peek behind the scenes of Fellini Forward, view the teaser video on YouTube here: https://bit.ly/Campari-Red-Diaries-Fellini-Forward
#Campari #RedPassion #RedDiaries #FelliniForward
Video - https://www.youtube.com/watch?v=vilvGvVFCjo
Photo - https://mma.prnewswire.com/media/1577633/Campari_1.jpg
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In 2017, Campari continued this legacy, working with world class talent and award-winning directors to create a series of iconic commercial and short movies as a means of communication, with the creation of Campari Red Diaries. Since the launch of the platform, Campari has worked with a high calibre of actors such as Clive Owen , Zoe Saldana, and Ana de Armas to bring to life the work of some of the world's best directors alive, including Paolo Sorrentino , Stefano Sollima and Matteo Garrone and this year, with this project the brand is taking it even further, collaborating with Documentary Director duo ZCDC to explore and pay homage to the creative genius of the late Federico Fellini, hand in hand with the latest new technologies of Artificial Intelligence.
Campari, the iconic, unforgettable Italian red spirit sitting at the heart of some of the world's most famous cocktails. Campari was founded in Milan in 1860 by Gaspare Campari, and pioneered by his son, Davide, who created something so distinctive and revolutionary that its secret recipe has not been altered since. Vibrant red in colour, Campari's unique and multi-layered taste is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water. As well as being unique and distinctive, Campari is extremely versatile, offering boundless and unexpected possibilities. As a source of this passionate inspiration since its creation seen through its founders' creative genius, artists in different fields and the world's best bartenders, Campari stimulates your instincts to unlock your passions, inspiring limitless creations.
Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group's key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group's growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy , Campari Group owns 22 plants worldwide and has its own distribution network in 21 countries. Campari Group employs approximately 4,000 people. The shares of the parent company Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en Please enjoy our brands responsibly.
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Marc D'Souza
Martino Butti
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