Social Contextual Advertising Market is Estimated to Reach Approximately $229.48 Billion by 2023

Social media has provided individuals and businesses with an opportunity to network and connect with each other. In addition, with an advent of digitization, various social networking platform has been deployed by the companies to serve the needs of individual groups. Companies such as Goneighbour and Nextdoor are addressing the needs of complete neighborhood by keeping them informed and connected. Whereas certain social networking platforms such as WeChat is dominating the complete Chinese market and in medium to long term, it is expected to catch up with the total number of WhatsApp users. The immense opportunity in the existing market and to address the unmet needs, more number of players are expected to enter the market.

United States dominates the Social Contextual Advertising market during 2018-2023 

As per IndustryARC analyst Vinod Madhu, the social contextual advertising market will witness a strong growth because of the growing internet users and penetration of social networks in rural areas. Countries such as United States, and other European countries is expected to witness a state of uncertainty for short period of time because of concerns over recent data leak through the biggest social networking platform - Facebook data. The period of turmoil is expected for only short period of time and United States will emerge as the global leader in social contextual advertising market. In 2017, United States total revenue for social contextual advertising market was $22 Billion is expected to reach approximately $103 Billion by 2023.

Europe will be the second biggest market after North America. The total penetration of social network in Western Europe is approximately 65% of the total internet users and approximately 49% of the total population. By 2023, Asia-Pacific will outperform the European market because of growing population, decreasing internet tariff, mobile cost and most important digitization policies adopted by various governments. China will dominate the Asia-Pacific market followed by India.

Selected Market Analysis in Social Contextual Advertising Market Report: 

The total number of data breaches 9000+ million isn't just limited to one company, there are several other companies which has become part of this act. Companies such as Facebook, LinkedIn, Twitter, Uber and Yahoo can be accounted for major user data leaks or third party leaks because of improper security measures. Approximately 3 Billion users profile were leaked when Yahoo security wall was breached, LinkedIn accounted for approximately 100 Million user profiles, Twitter accounted for 30 Million and JP Morgan Chase for 76 Million user account.

With the recent Facebook data breach, companies and governments across various countries are recognized that a holistic strategy for security is incomplete without securing the user information from predators. Going forward, stakeholder in social contextual advertising market will give an utmost importance for the cyber security adoption and the level of priority it deserves. It is expected that in very short term government across various countries will reform their attitude towards cyber security and will make a mandate for the stakeholder in the ecosystem to adopt the most efficient security solution to protect data from any further vulnerabilities. Thus with social contextual advertising market, its allied market i.e. cyber security will witness a huge impact from short to long term.

The launch of the General Data Protection Regulation (GDPR) by the European Union, which is set to take effect on May 25^th, 2018. This can and is already changing the way in which businesses operating in EU and holding any data related to EU residents, with regards to protection and handling of this data. Considering the fact that every company will have some exposure to this data, as Europe is a key market for operations and revenues, the GDPR law will have a profound impact on data privacy regulations globally and on contextual advertising also. The law includes hefty fines of up to 4% of annual sales or 20 million Euros for the offending companies. The GDPR act can hence indirectly regulate and streamline the contextual advertising, targeted advertisement businesses in the near future.

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Market Growth Factors inSocial Contextual Advertising Market: 

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Key players in Social Contextual Advertising Market: 

Notable players in the social contextual advertising market comprise of Facebook, Twitter, LinkedIn, Google+, Youtube and others. Facebook is the leading player in social contextual advertising market comprising 65% of the market share. The market has witnessed various acquisitions and partnerships such as Facebook acquiring WhatsApp. Strategies such as Collaborations, Mergers and Joint Ventures are also assertively being adopted by the companies to meet new horizons in product development and to achieve greater market exposure.

Companies citied (40+): 

Social Contextual Advertising Market Report is segmented as indicated below. 

What can you expect from the report? 

The Social Contextual Advertising Report is Prepared with the Main Agenda to Cover the following 16 points:

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