Tickitto commissions research with University of Edinburgh on travellers' intentions post COVID-19

Ola Zetterlof, CCO at ArrivalGuides – A Lonely Planet Company, welcomed the research: "I don't see a sustained shift in consumers' travel habits and I expect bookings to happen in advance, especially for in-destination experiences. At least in the short-term, we will see a demand for more information prior to booking. I'm interested to see insight into what's most valuable to travellers as they plan their trips." Ola Zetterlof, CCO at ArrivalGuides – A Lonely Planet Company, welcomed the...

Ola Zetterlof, CCO at ArrivalGuides – A Lonely Planet Company, welcomed the research: "I don't see a sustained shift in consumers' travel habits and I expect bookings to happen in advance, especially for in-destination experiences. At least in the short-term, we will see a demand for more information prior to booking. I'm interested to see insight into what's most valuable to travellers as they plan their trips."

Dana Lattouf, CEO of Tickitto who commissioned the research commented: "These findings are great news for the industry, showing that travellers are looking forward to experiencing what the world has to offer. However, the report sounds a note of caution about their travel-related concerns and provides some clear advice for brands in helping their customers navigate the potential risks. The point about planning ahead means that event organisers must think hard about their channels to market and in making themselves easy to find and to book ahead."

Dr Marder of Edinburgh Business School agreed: "In a related study carried out on behalf of the British Educational Travel Association we found that evidence of safety was key for travellers making choices about their destination and accommodations and it is interesting that this perception applies similarly to the events they will attend while away. Brands need to take care in how they signal their COVID-safe measures."

The full report is available for download here

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