Information Technology
Lexar at IFA 2025: Creator Workshops and Product Highlights
More information about the sessions can be found in the official IFA program at ifa-berlin.com .
A special focus will be on the , which will be presented to a wide audience for the first time at IFA. This drive can be unlocked using an NFC-enabled smartphone and features hardware encryption to protect sensitive data. With read speeds of up to 430 MB/s and write speeds of up to 400 MB/s, along with features like shock resistance up to two meters and MagSafe compatibility, this SSD is aimed at users who prioritize security and mobile use.
Additionally, Lexar will showcase the with 1 TB capacity, the , and the , which supports mobile filming with additional USB-C connectivity.
Another highlight is the Lexar app ( download ), whose main function is the automatic backup of photos (including Live Photos) and videos. It is compatible with all Lexar portable SSDs and works with both iOS and Android devices.
At the Lexar booth, various interactive activities will take place, including a memory challenge, a scratch-card campaign with instant prizes, and a three-day raffle with prizes such as a Nintendo Switch 2, a PlayStation 5, and a DJI Pocket 3.
Lexar invites visitors to join them at from , to participate in the creator sessions and explore the featured storage solutions.
For more than 29 years, Lexar has been trusted as a leading global brand of memory solutions. Our award-winning lineup includes memory cards, USB Flash Drives, card readers, solid-state drives, and DRAM. With so many options, it's easy to find the right Lexar solution to fit your needs. For more information, please visit lexar.com and follow us on Instagram, Facebook, X and LinkedIn.
lexarbm@lexar.com
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