New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among U.S. Markets

Notable insights from the Conviva report include: Notable insights from the Conviva report include: "Despite extraordinary growth, streaming is still a nascent market," saysBill Demas, CEO of Conviva. "As the data shows, audience appetites for content are on the rise with more ways to consume than ever before. Competition for mind share and market share is driving remarkable improvements and innovations industry wide. Publishers, service providers, advertisers, social marketers and brands...

Notable insights from the Conviva report include:

"Despite extraordinary growth, streaming is still a nascent market," says Bill Demas, CEO of Conviva. "As the data shows, audience appetites for content are on the rise with more ways to consume than ever before. Competition for mind share and market share is driving remarkable improvements and innovations industry wide. Publishers, service providers, advertisers, social marketers and brands are all expanding their focus to optimize every moment of the streaming experience. While we are nowhere near the saturation point, it's imperative that both established players and new entrants recognize that every stream matters and take steps to address all dimensions of their streaming media businesses."

Conviva's State of Streaming TV reports are published quarterly and are informed by the streaming industry's most comprehensive data set. Data is collected from Conviva's proprietary sensor technology that is currently embedded in 3 billion streaming video applications, tracking in excess of a trillion real-time transactions per day in more than 180 countries.

The complete report and infographic can be accessed here.

About Conviva
Conviva is the real-time decisioning platform for optimized streaming media. More than 250 industry leaders – including CBS, DAZN, HBO, Hulu, PlayStation™Vue, Sky, Sling TV, Turner, and Univision – rely on Conviva to maximize their consumer engagement, deliver the quality experiences viewers expect, and drive revenue growth. With a global footprint of 100 billion streams per year across 3 billion applications streaming on devices, Conviva offers streaming providers unmatched scale for continuous video measurement, intelligence, and benchmarking across every second of every stream on every screen.

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