Editoria e Media
Spiro™, the global brand experience agency, names Dane Aloe as Executive Vice President, Strategy & Measurement
Aloe's strategy expertise will help the agency further deliver Brand Gravity, the uniquely Spiro bond between brand & customer. Recently speaking on stage at Advertising Week New York, Aloe discussed The G.R.A.V.I.T.Y. Index™, the science & methodology behind Brand Gravity, and revealed the value that businesses across industries can receive from experiences that powerfully strengthen relationships between their brands & their most important audiences.
"We're thrilled to welcome Dane to the Spiro team," said the agency's Global President, Jeff Stelmach . "His considerable skillset and innovative, strategic vision align with our unique point of view. Under his leadership, Spiro will continue to push the envelope for our clients & the industry, helping to redefine when, where & how brands connect with their audiences through high-impact experiential marketing."
Aloe honed his skills as the Director of Corporate Development at Omelet, helping it expand from a 30-employee operation to a full-scale marketing agency with more than 100 staff members. Aloe also co-founded digital agency Contend & served as the Head of Growth & Innovation at Accenture before joining Spiro.
In addition to his professional accomplishments, Aloe co-founded The Art & Technology Club, a community dedicated to fostering collaboration between artists & technologists and developing new art forms using artificial intelligence (AI) and augmented reality (AR).
"Spiro's focus on cultivating purposeful connection & commitment to providing actionable measurement & results speak to my passion & mindset," Aloe said. "I'm excited to collaborate with this dynamic team, testing the boundaries of what's possible with brand events & experiences."
Spiro (sp-eye-roh) is a strategically-led, creatively-driven, industry-leading global brand experience agency. We exist to cultivate purposeful connection. We specialize in delivering the world's most powerful bonds between brands & their business and consumer audiences. We work with some of the world's most recognized brands, to design events and experiences intended to & customer preference. We strive to understand drivers & engagement motivators, design to those behaviors, and ultimately position brands as priority in the hearts & minds of their most important audiences. Come. Experience Brand Gravity, the uniquely Spiro bond between brand & customer. To learn more, visit ThisIsSpiro.com.
Jenn Joseph
The Encore Agency
602-329-8040
Jenn@TheEncoreAgency.com
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