Spettacolo
NEW PERSIL RESEARCH REVEALS THAT OVER 75% OF TEENAGE GIRLS HAVE STOPPED PLAYING SPORTS DUE TO THEIR PERIOD
Persil, in another partnership with Arsenal after the successful "The Autograph", are launching "Every Stain Should Be Part of the Game" – a campaign backed by athletes and some of Arsenal Women's stars to change perceptions, empower the next generation of young players, and prove that no stain should stand in the way of sport.
This campaign builds off Persil's top performance and expertise in stain removal, and the brand's inherent belief that "Dirt Is Good" and stains are not the enemy – they tell the story of effort, determination, and play. "Every Stain Should Be Part of the Game" continues this legacy by tackling one of the last taboos in sport.
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Persil conducted a survey of 1,000 teenage girls aged between 15-18 who participate in sport, which revealed that too many are stepping away from sports due to anxiety around periods:
Period stains incidents and removal
Playing sport whilst on their period
Despite being a common experience, many people don't know how to remove period stains. As one of the first detergent brands to rigorously test its products on blood stains, Persil is committed to providing the right care, both in changing attitudes and in keeping kits stain-free.
By partnering with Arsenal, Persil is calling for a future where every stain is worn with pride. Because no one should have to choose between playing the game they love and the fear of a stain.
As part of "Every Stain Should Be Part of the Game", Persil and Arsenal have launched a new programme through Arsenal in the Community, which celebrates its 40 anniversary this year, designed to support young girls and boys break down barriers to sport participation.
This involves:
To hear Arsenal Women share their experiences and to learn more about , visit https://www.persil.com/uk/home.html
Unless otherwise stated, all statistics are from a Unilever survey carried out between January 2025 and February 2025 by One Poll amongst 1,000 females aged between 15-18 who participate in sport/exercise.
For more information and campaign assets please contact: DigConsumerLdn@golin.com
1 Dirt Is Good, 2025
2 Youth Sport Trust, 2024
Video - https://mma.prnewswire.com/media/2623593/Dirt_Is_Good_Every_Stain_Campaign_Film.mp4
Photo - https://mma.prnewswire.com/media/2623594/Persil_Arsenal.jpg
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