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Rakuten launches 'Rakuten DX' to drive creativity and innovation in digital experiences ahead of expected app boom
LONDON , Nov. 23, 2020 /PRNewswire/ -- Rakuten, Inc. (TSE: 4755), today announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly positioned to meet this demand at scale.
Rakuten DX offers technologies and services to develop innovative mobile apps, supporting businesses in maximising their users' engagement. Services include Digital Booster, Creative Thinking and Co-Innovation. They support marketers in their digital journey, from creative guidance at the initial stage to development of a mobile app, bringing their vision to life. Rakuten DX is the latest service to join the Rakuten Ecosystem, adding strength to the 70+ businesses that bring value to enterprises.
" said Olivier Alluis , CEO of Rakuten DX.
Rakuten DX, has a proven track of successful mobile apps delivery, including Davis Cup Finals by Rakuten (Kosmos Tennis) and Books for Kids (ViacomCBS). The newly formed company, headquartered in Montpellier, France , is the result of combining the two strong and complementary worlds of Rakuten, Inc. and former start-up Aquafadas, acquired by the group in 2012. It offers fourteen years of creating best-in-class premium apps and digital services across a whole range of sectors. Rakuten DX mixes technology, passion and creativity to deliver premium digital experiences at speed.
continues Alluis.
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