Showroom.fm Launches to Help Retailers Tell the Internet What's on Display in Their Stores

Solving Brick-and-Mortar Retail's Core Visibility Gap: Making On-Display Items Discoverable Solving Brick-and-Mortar Retail's Core Visibility Gap: Making On-Display Items Discoverable Most retailers maintain inventory in POS or merchandise systems, but these systems do  nottrack what is physically placed on the showroom floor. "On display" information is rarely published as structured data today - leaving physical retail almost entirely undiscoverable to AI. Showroom.fm provides...

BERLIN, 03/12/2025 (informazione.news - comunicati stampa - information technology)

Solving Brick-and-Mortar Retail's Core Visibility Gap: Making On-Display Items Discoverable

Most retailers maintain inventory in POS or merchandise systems, but these systems do not track what is physically placed on the showroom floor. "On display" information is rarely published as structured data today - leaving physical retail almost entirely undiscoverable to AI.

Showroom.fm provides retailers with:

Retailers can update their showroom in minutes without technical knowledge, with changes reflected instantly.

Built With Manufacturers in Mind

Showroom.fm enables manufacturers and agents to:

Bringing "On Display" to the Web's Open Core Data Standard

The launch of showroom.fm aligns with an important evolution in schema.org, the open structured-data framework used across the global web by search engines and AI assistants. Showroom.fm proposed the concept of an "on display" property for schema.org. This concept was refined within the schema.org community and accepted as the new property name displayLocation, which has been merged into the schema.org code base and is now scheduled for public release.

Retailers, manufacturers, museums, and the general public are invited to express their support for the release at www.displaylocation.org.

The upcoming release of displayLocation will allow any website owner to communicate on-display items using standardized structured data.

Showroom.fm is the world's first platform built around this new capability, enabling retailers and manufacturers to publish authoritative "on display" information in a consistent, machine-readable format.

"Most physical stores still have no practical way to keep the internet updated on what's actually on display," said Vasco Sommer-Nunes, founder of showroom.fm. "Consumers want to experience high-ticket items like furniture, cars, or luxury goods before they buy them - but AI systems have very little structured data to work with. Showroom.fm gives retailers a simple way to publish what's on their floor today."

About showroom.fm

Showroom.fm is a Berlin-based platform that enables physical retailers to make their in-store inventory visible online in a structured, AI-ready format. Retailers use showroom.fm to maintain accurate, up-to-date showroom feeds that search engines, AI assistants, manufacturers, and web agencies can reliably consume. These standardized "on display" feeds allow manufacturers to support their retailer networks, serve customer inquiries and enable agencies to build pages, campaigns, and brand experiences around live showroom data.

Media Contact
Vasco Sommer-Nunes, Founder
Web: https://www.showroom.fm
Press kit: https://www.showroom.fm/media/press-kit
Email: press@showroom.fm Phone: +49 30 22908290
Berlin, Germany

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