Information Technology
Showroom.fm Launches to Help Retailers Tell the Internet What's on Display in Their Stores
Most retailers maintain inventory in POS or merchandise systems, but these systems do track what is physically placed on the showroom floor. "On display" information is rarely published as structured data today - leaving physical retail almost entirely undiscoverable to AI.
Retailers can update their showroom in minutes without technical knowledge, with changes reflected instantly.
Showroom.fm enables manufacturers and agents to:
The launch of showroom.fm aligns with an important evolution in , the open structured-data framework used across the global web by search engines and AI assistants. Showroom.fm proposed the concept of an "on display" property for schema.org. This concept was refined within the schema.org community and accepted as the new property name , which has been merged into the schema.org code base and is now scheduled for public release.
Retailers, manufacturers, museums, and the general public are invited to express their support for the release at .
The upcoming release of displayLocation will allow any website owner to communicate on-display items using standardized structured data.
Showroom.fm is the world's first platform built around this new capability, enabling retailers and manufacturers to publish authoritative "on display" information in a consistent, machine-readable format.
"Most physical stores still have no practical way to keep the internet updated on what's actually on display," said Vasco Sommer-Nunes , founder of showroom.fm. "Consumers want to experience high-ticket items like furniture, cars, or luxury goods before they buy them - but AI systems have very little structured data to work with. Showroom.fm gives retailers a simple way to publish what's on their floor today."
Showroom.fm is a Berlin -based platform that enables physical retailers to make their in-store inventory visible online in a structured, AI-ready format. Retailers use showroom.fm to maintain accurate, up-to-date showroom feeds that search engines, AI assistants, manufacturers, and web agencies can reliably consume. These standardized "on display" feeds allow manufacturers to support their retailer networks, serve customer inquiries and enable agencies to build pages, campaigns, and brand experiences around live showroom data.
Vasco Sommer-Nunes , Founder
Web: https://www.showroom.fm
Press kit: https://www.showroom.fm/media/press-kit
Email: press@showroom.fm Phone: +49 30 22908290
Berlin, Germany
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