Information Technology
Moving Walls Acquires Insightz Club to Lead the Out of Home Industry's AI Driven Transformation
This acquisition unites two powerful data intelligence companies with one shared mission: to make media smarter, more measurable, and more human. Moving Walls has long led the digitization of the offline world of outdoor and in-store media, while Insightz Club has specialized in decoding how people think, move, and buy. Together, they aim to give brands a complete view of audience behavior from exposure to action.
The Out-of-Home industry is rapidly evolving toward , where physical and digital environments converge to deliver measurable, data-driven outcomes. In step with this transformation, Moving Walls is launching Moving Walls Science, an AI-powered intelligence suite that turns audience behavior into predictive insight, giving marketers clarity before investment and proof after execution.
The DOOH market is gaining strong momentum, growing nearly 30% year-on-year to reach USD 21.5 billion in 2024, and projected to exceed USD 54 billion by 2033. As advertisers demand measurable outcomes, DOOH's growth will accelerate further through its convergence with the USD 700 billion connected media ecosystem, where digital, social, CTV, and physical media work together seamlessly.
At its core, Moving Walls Science introduces five integrated modules designed to unify and elevate campaign intelligence across all channels:
Operating across Asia Pacific , MENA, the US, and Latin America , Moving Walls has launched Moving Walls Science globally. Following the acquisition of Insightz Club, this marks the rise of a new intelligence powerhouse redefining how brands understand and influence audiences. As the advertising industry moves toward a connected, data-driven future, Moving Walls Science is built on one simple belief: when media becomes scientific, marketing becomes truly human.
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