Chinese Automakers Shine at Munich Auto Show as Ries Backs Global Expansion

Zhang noted, "When I first accompanied a client to the Frankfurt Auto Show in 2013, Chinese brands were nearly absent. Today, despite economic and geopolitical challenges, they stand out through technology and innovation." Xpeng's overseas deliveries surged 174% year-on-year from January to July 2025. Zhang noted, "When I first accompanied a client to the Frankfurt Auto Show in 2013, Chinese brands were nearly absent. Today, despite economic and geopolitical challenges, they stand out through...

Zhang noted, "When I first accompanied a client to the Frankfurt Auto Show in 2013, Chinese brands were nearly absent. Today, despite economic and geopolitical challenges, they stand out through technology and innovation." Xpeng's overseas deliveries surged 174% year-on-year from January to July 2025.

He emphasized the symbolic importance of Chinese automakers launching in Germany—the birthplace of the automobile—calling it a milestone that signals China's arrival at the global industry's summit.

However, Zhang believes lasting success in Europe requires embedding brands into local consumer mindsets with tailored products and clear messaging.

Ries Consulting, behind automotive successes such as Great Wall, Chery, and Xpeng, continues to support Chinese brands in building global positioning and achieving sustainable growth.

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