Industria
Shift in pre-holiday spending habits as nearly 8 in 10 holidaymakers stock up on unexpected getaway essentials
Almost 8 in 10 people surveyed (77%) said that they plan to purchase products before their holiday this year. This is in contrast to the 23% who plan to purchase nothing at all before their holiday.
The findings are revealed today as AliExpress prepares to launch its Summer Sale (16 – 25 June) offering customers an unprecedented range of products, with discounts reaching up to 80% off. AliExpress has items for every occasion from popular choices such as travel accessories to more niche purchases such as an EU driving pack and fishing tackles.
The Consumer Insights Report, which surveyed 2,000 people across the UK, was designed to uncover the way that seasonal trends and activities influence consumer spending habits.
As holiday planning ramps up in the approach to summer, consumers are gearing up for their travels with a pre-trip shopping spree.
The data reported by AliExpress shows that nearly 8 in 10 (77%) respondents plan to purchase items before their holidays, with clothing& shoes (45%) topping the list, and beauty & health products (34%), grocery & beverages (31%), books and magazines (24%), travel accessories (23%) also featuring in the top 5 categories. Additionally, some of the more eye-catching purchases include an EU driving pack and fishing tackles.
Luggage & bags (21%), sports & entertainment equipment (12%) and toys & hobbies (11%) are also popular purchases, showing that consumers are focused on enhancing their holiday experience.
Today's consumers are savvy shoppers, actively comparing prices and seeking out the best deals before making a purchase. Clothing& shoes (28%), groceries & beverages (23%), and home appliances & consumer electronics (19%) are the categories most likely to be price-compared.
Furthermore, a significant majority of shoppers surveyed actively seek discounts, with about 70% likely to wait for a sale or discount on home appliances & consumer electronics and clothing & shoes.
Loyalty programmes (58%), codes at checkout (35%) and waiting for discount periods (32%) are the most popular methods for unlocking savings, highlighting the importance of offering attractive incentives and value-driven promotions to capture the attention of budget-conscious holiday shoppers. In the UK, where consumers surveyed spent an average of £795 online in the last three months, and dedicate over 3 hours a week to browsing and researching products, securing the best deal is clearly a priority. UK consumers buy an average of 11 items online in the last three months.
Given the emphasis on shoppers trying to find the best deals, it isn't surprising that they are starting their preparations well in advance, with the average consumer beginning to make purchases and preparations 6 weeks before departure, highlighting a significant window of opportunity for retailers to engage with holiday-focused customers.
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Putting the best interests of the consumer in mind is paramount, and that is why AliExpress continue to place service improvement first and launches several campaigns to make sure that the customer gets excellent customer service and value for money.
These include:
Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.
The research was conducted by Censuswide among a sample of 2,000 Respondents in the UK. The data was collected between 30 April and 7 May 2025 . Censuswide abide by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council.
Excludes 'N/A nothing'
Less than a day before departure, 1 day, up to 2 days, More than 2 days, up to 3 days and More than 3 days, up to a week
73% - Combines 'Very Likely' and 'Somewhat likely'
Mean: (Hours excl 'I don't remember')
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