JFOODO Japanese Sake Pop Up to Launch in London Throughout October in Celebration of World Sake Day Today, 1st October 2019

JFOODO hopes to break the stereotype "seafood goes well with white wine" and instead wants to encourage the pairing of Japanese sake with seafood instead. Sake is both a beverage and an expression of Japanese identity. It embodies craftsmanship, innovation and versatility. JFOODO hopes to break the stereotype "seafood goes well with white wine" and instead wants to encourage the pairing of Japanese sake with seafood instead. Sake is both a beverage and an expression of Japanese identity...

JFOODO hopes to break the stereotype "seafood goes well with white wine" and instead wants to encourage the pairing of Japanese sake with seafood instead. Sake is both a beverage and an expression of Japanese identity. It embodies craftsmanship, innovation and versatility.

Escape the Ordinary

Through their three-day POPUP, JFOODO in collaboration with The Oystermen is proud to offer visitors the chance to 'Escape the Ordinary' through the 'fresh harmony of Seafood and Sake'. Throughout the three day pop up, Japanese Sake Sommelier and Sake Expert will be inviting the public to experience a selection of authentic Japanese sakes alongside an expertly paired seafood tasting menu. This pop-up will also offer the opportunity to learn the etiquette and history behind sake tasting.

World Sake Day – 1^stOctober 2019

World Sake Day or "Nihonshu no Hi" is a significant day on the Japanese calendar. The celebrations are held annually on 1 October as the beginning of the 10th month signifies sake's 'New Year's Day.' This tradition started in 1978 and has become a day that Japanese people look forward to because it not only recognises sake and its contributions to Japanese culture but commemorates its history and numerous skilled brewers. World Sake Day was declared and recognised by the Japan Sake Brewers Association.

For more information visit: https://foodandsake.com/uk/ or https://thescienceoftaste.economist.com/the-science-and-passion-of-seafood-and-sake/

Event Opening Day: 24th-26th October
Address: 46 Great Eastern Street London, EC2A 3EP

For bookings visit: https://oystermen.co.uk/book-now/