COSRX Makes History as First Korean Skincare and Haircare Brand to Sponsor Paris Fashion Week Main Season

COSRX's role as an official backstage sponsor of Paris Fashion Week's September main season is a milestone in itself. Traditionally, these shows rely on in-house beauty lines or major global affiliates, leaving little room for outside brands. Verified records confirm that this marks the first time in the 53-year history of Paris Fashion Week that a Korean brand has officially partnered backstage for the September main season. More than a sponsorship, it signals a cultural and industry breakthrough — K-beauty making its mark at the very heart of global fashion and beauty.

COSRX's role as an official backstage sponsor of Paris Fashion Week's September main season is a milestone in itself. Traditionally, these shows rely on in-house beauty lines or major global affiliates, leaving little room for outside brands. Verified records confirm that this marks the first time in the 53-year history of Paris Fashion Week that a Korean brand has officially partnered backstage for the September main season. More than a sponsorship, it signals a cultural and industry breakthrough — K-beauty making its mark at the very heart of global fashion and beauty.

Courrèges Glow: Skincare That Radiates Under the Lights

Backstage at Courrèges, London-based makeup artist Thomas de Kluyver, known for his collaborations with Miu Miu, Hermès, and Jean Paul Gaultier, relied on COSRX's targeted formulas to create glowing, hydrated, and makeup-ready skin.

Backstage Skincare Essentials

Caroline Hu Glow: Haircare That Elevates Style on the Runway

At Caroline Hu, backstage hair was directed by Eugene Souleiman, one of the most influential figures in hair design and wigs. For the first time at Paris Fashion Week, COSRX introduced its Peptide-132 Hair Care line, supporting glossy, resilient hair looks that withstood the runway's demands.

Backstage Haircare Essentials

By supporting Courrèges and Caroline Hu backstage at Paris Fashion Week, COSRX demonstrated the performance of its skincare and haircare innovations under the pressure of one of fashion's most prestigious stages. With glow delivered from skin to hair, COSRX continues its evolution from a K-beauty bestseller into a trusted partner for professionals worldwide.

About COSRX
Founded in 2013, COSRX is a global skincare brand known for its "essentials-only" approach: highly effective ingredients, concentrated formulas, and affordable prices. Trusted by millions worldwide and powered by social media virality, COSRX has grown into one of the most influential K-beauty brands across skincare and haircare. COSRX is also on Instagram + TikTok.

Photo - https://mma.prnewswire.com/media/2787876/COSRX_and_makeup_artist_Thomas_de_Kluyver_light_up_the_backstage_of_Courr_ges_Spring_2026__Paris_Fas.jpg
Photo - https://mma.prnewswire.com/media/2787878/Eugene_Souleiman_crafts_runway_ready_looks_with_COSRX_PEPTIDE_132_Hair_Bonding_Trio_backstage_at_Car.jpg
Logo - https://mma.prnewswire.com/media/2648141/5543518/COSRX_Logo.jpg

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