Turismo
Worldhotels' Strategic Initiatives for 2016
Worldhotels gives an outlook on the group's three core strategic initiatives for the upcoming year 2016. Under the umbrella of 'Tell your Story', all initiatives will focus on opportunities enabling Worldhotels affiliate hotels to better position themselves in the marketplace through further strengthening each hotel's individuality:
Besides the three core strategies for 2016, there will also be launched two new programmes: The and . The Worldhotels Nin Hao Guest Programme will establish a better understanding for hotels on the increasing Chinese traveller market and how to manage and capitalise on the revenue opportunities through unique approaches directly on-site hotels. represents a programme aimed to support and to attract individual luxury hotels as well as luxury consumers to Worldhotels through highly targeted sales and marketing activities in the luxury sector.
The Worldhotels three core strategic initiatives for 2016 have been revealed at the Worldhotels Annual Conference held at the Grand Elysée Hamburg . Established in 1971, the Worldhotels Annual Conference has become invaluable to the group's hotels by not only providing local and global market travel industry updates and insights into market trends, but also offering opportunities and solutions. Every year, the Annual Conference is held at a different location and kicks off the new business season. This year, more than 350 hoteliers, sales representatives and industry experts from all over the world participated at the event.
Kyra Zanner
Worldhotels
+49(0)69-660-56-252
kzanner@worldhotels.com