Mobile, Web and Online Games Market in China

In 2012 and 2013, there was a significant shift in user activity from PC to mobile, driven by rapid expansion of China's mobile Internet user base, smartphones and new mobile apps and games. Pearl Research believes the number of smart devices (phones, tablets) in China could exceed 400 million by the end of 2013. Top mobile titles can generate $2 million or more a month.Against this backdrop, all the major companies that had a focus on client-based games, Giant, Changyou, Perfect World, Netease and Netdragon, are expanding their mobile teams and releasing new mobile titles. Tencent has a strong market share in mobile games, but is facing competition from various mobile developers.Web games, which can be played in a browser, and are accessible and user-friendly is a $1 billion market segment. Included in the study are an analysis of top web game companies and the top web game can have more than 800,000 peak concurrent users.One emerging trend is the popularity of micro-client version of...

In 2012 and 2013, there was a significant shift in user activity from PC to mobile, driven by rapid expansion of China's mobile Internet user base, smartphones and new mobile apps and games. Pearl Research believes the number of smart devices (phones, tablets) in China could exceed 400 million by the end of 2013. Top mobile titles can generate $2 million or more a month.

Against this backdrop, all the major companies that had a focus on client-based games, Giant, Changyou, Perfect World, Netease and Netdragon, are expanding their mobile teams and releasing new mobile titles. Tencent has a strong market share in mobile games, but is facing competition from various mobile developers.

Web games, which can be played in a browser, and are accessible and user-friendly is a $1 billion market segment. Included in the study are an analysis of top web game companies and the top web game can have more than 800,000 peak concurrent users.

One emerging trend is the popularity of micro-client version of games. Micro-client files are generally less than 50MB compared to more than 1GB for a typical client-based game. This significantly cuts down on download times to under 15 minutes with a broadband connection. The micro-client software is far more compatible with users of large platforms including social network platforms.

Key Topics Covered:

Methodology
Executive Summary
China PC Hardware
Internet and Broadband
The Great Firewall of China

Number of Gamers

Online, Web and Mobile Market Forecasts
Key Market Trends

Focus on Mobile
Key Takeaways
Mobile User Data
App Develper Data

Social Games Connect with Users
Top Online Games

Leading Game Publishers and Operators
CMGE
Ourpalm
YY.COM
Taomee
Giant Interactive Group
NetEase
NetDragon
Shanda Games
Changyou
Tencent
Perfect World
Kingsoft
KongZhong
Renren
Sina
China Mobile
UC Web
CocoaChina
Qihoo 360
ZQ Games
Kunlun
Gamewave
Joyport

Unique Characteristics of Online Games
Online Games Marketing
Sources of Game Content
Co-development
Co-operation
Licensing
Original Content

Government Regulations
Government Agencies Involved in Regulating Games
Virtual Currency Regulations

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/bxljpk/mobile_web_and

Media Contact: Laura Wood , +353-1-481-1716, [email protected]