Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

What this unlocks for brands: What this unlocks for brands: "This partnership reflects our deep commitment to bringing thevery bestpoint solutions and data sets into our ecosystem," saidJim Daxner, CPO at Brandwatch and Cision. "With Trajaan, we're empowering our customers to get even closer to the why behind consumer behavior—from the questions they're asking to the products they're considering." "We're excited to team up with Brandwatch to push the frontier of consumer...

What this unlocks for brands:

"This partnership reflects our deep commitment to bringing the very best point solutions and data sets into our ecosystem," said Jim Daxner, CPO at Brandwatch and Cision. "With Trajaan, we're empowering our customers to get even closer to the why behind consumer behavior—from the questions they're asking to the products they're considering."

"We're excited to team up with Brandwatch to push the frontier of consumer research," said Matthieu Danielou, CEO of Trajaan. "By combining search intent with social engagement, we're giving brands a live feed of what people want and talk about — before it hits the shelves. It's about moving faster, spotting micro-trends earlier, and building what the market is already searching for."

Available today, the Trajaan partnership marks the first step in a broader roadmap that will see search intelligence increasingly embedded into Brandwatch's platform and services—enabling deeper, more predictive insights for marketing, strategy, and communications teams around the world.

For more information, visit brandwatch.com.

About Brandwatch

Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.

Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.

Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.

Media Contact:
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