Sport
Lay's® Kicks Off 2021 Global UEFA Champions League Campaign
With this season's fans viewing matches in living rooms versus stadiums, Lay's looks to bring match-day excitement and comradery home with new creative featuring six-time Ballon d'Or winner Lionel Messi , world champion Paul Pogba and UEFA Women's Player of the Year 2017 Lieke Martens.
The heart of the program, "Apartment Arena," sees Messi and Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together – but apart – from their balconies. Triggered by the irresistible sound of a bag of Lay's being opened, Pogba breaks from his pre-match warm-up to join in the fun as Lay's brings the community together.
" ," said Sebnem Erim , Vice President, Marketing, Global Foods, PepsiCo. " ."
Lay's and football are simply better together – and have been successfully doing so for decades. This year, the iconic brand looks to help make the connections fans have been missing with an interactive campaign that includes a first of its kind. Lay's and Messi have partnered to facilitate game day viewing by giving fans the chance to send personalized videos from Messi himself, in 10 different languages, to invite friends to watch the game. is a world-first, using innovative technology that makes organizing match-day easier, while sharing a little unexpected joy.
Lay's multi-year premier partnership with UEFA Women's football sits alongside its sponsorship of the Men's UEFA Champions League, aiming to excite and bring fans closer to the athletes and game they love with a strengthened, united presence across the sport.
Lay's engaging digital content, as well as distinctive point of sale at shelf and search, will bring football home with a stadium-worthy fan experience. Join in the conversation online and enjoy the 2021 Men's and Women's UCL matches with Lay's and
Glenda Soares : glenda.soares@pepsico.com
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
Photo - https://mma.prnewswire.com/media/1434171/Lays_UCL_football.jpg