Cibi e Bevande
Celebrating 100 years, Duas Rodas unveils its new brand DR Flavors & Ingredients and begins a new cycle of evolution
The new identity emerges as a natural evolution, that preserves the company's essence. The name chosen – DR Flavors & Ingredients – reflects a strategic focus on humanizing its communication and emphasizing the sensory and emotional aspects that connect people with food, a movement that is becoming increasingly relevant in the global communication of the sector.
The brand transition and the company's ongoing development initiatives are led by the Chairman of the Board of Directors, Leonardo Fausto Zipf , and the Chief Executive Officer, Rosemeri Francener. "We are the result of the work of committed, visionary, and determined people," says Zipf. "This company has always known how to reinvent itself while remaining true to its essence. Our focus is on the future, but the values that brought us here remain unwavering."
Rosemeri Francener reinforces the sense of responsibility that comes with this new cycle. "Reaching 100 years is a rare achievement. But more than that, it's a responsibility. We honor our history by continuing to grow with focus, purpose, and passion for what we do. We are only at the beginning of a new cycle of achievements," she says.
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