United States Test Preparation Market 2015-2019 with ArborBridge, Club Z!, Pearson & The Princeton Review Dominating

The test preparation market in the US to grow at a CAGR of 2.20% over the period 2014-2019.

The increasing phenomenon of benchmarking in education involves measuring the performance of students, teachers, and schools and consequently evaluating and comparing the education systems. The extensive standardization of the education sector in the US has given birth to a parallel industry - test preparation. It refers to providing exam preparation services to students to help them score well in various entrance tests through the help of supplementary educational materials, mock tests, and guides through a classroom-based instruction or online learning medium. In the US, test preparation companies prepare students for various university and high school level exams such as SAT and ACT as well as certification exams such as MCAT and GMAT.

The market offers promising growth options because its true growth potential is yet to be unlocked. The emergence of many positive trends is expected to help the market grow and circumvent the challenges. Focus on the K-12 market has increased in the US. Although, K-12 is considered to be a lucrative market, it is still decentralized and difficult to capture. Therefore, vendors are interested to expand their businesses in the K-12 market by developing customized products that suit the specific needs of customers.

According to the report, reliance of the US education system on standardized testing has increased. In addition, the announcement of NCLB, a government initiative, to make education more quantifiable in terms of student performance, has boosted the adoption of a standardized testing regime.

Further, the report states that the influx of several players offering instructional materials to facilitate test preparation in the market has resulted in increased resistance among customers.

For more information visit http://www.researchandmarkets.com/research/hghl2j/test_preparation

Laura Wood , +353-1-481-1716, press@researchandmarkets.net