Turismo
LeoVegas applies for gambling licence in Sweden
On January 1, 2019, Sweden becomes a licensed gaming market and LeoVegas has now submitted its application to obtain a licence for casino and sports betting. This is in line with LeoVegas' expansion strategy and is one of the steps towards achieving the financial targets for the year 2020, which are to reach at least EUR 600 m in revenue and EBITDA of at least EUR 100 m.
comments Gustaf Hagman, Group CEO.
During the second quarter LeoVegas' Net Gaming Revenue (NGR) from regulated markets accounted for 39% of total NGR. Regulated markets provide greater opportunities to localise the offering and be more relevant. This is especially true for marketing, as more marketing channels are opened up, but also for the customer experience, where - for example - more payment methods become available.
A regulated market also has a greater number and more extensive guidelines for responsible gaming, which LeoVegas views as positive. Above all, the central register that will be implemented will serve as a valuable resource for responsible gaming.
The forthcoming licence requirements in Sweden are extensive with respect to responsible gaming. LeoVegas has always had its focus on this area, and it is something LeoVegas welcomes. The Company's responsible gaming platform, LeoSafePlay, is operated as a standalone business unit in order to create the best conditions for the next generation system of responsible gaming based on machine learning and artificial intelligence
Gustaf Hagman, Group CEO and co-founder: +46-(0)8-410 367 66, gustaf.hagman@leovegas.com
Philip Doftvik, Head of Investor Relations and Corporate Finance: +46-(0)73-512 07 20, philip.doftvik@leovegas.com
www.leovegasgroup.com
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