Editoria e Media
rlaxx TV Launches in Germany and UK: German Video Streaming Service to Combine Video on Demand with Classic TV Experience
KIEL, Germany, Sept. 8, 2020 /PRNewswire/ -- rlaxx TV, the new European Advertising-based Video on demand (AVoD) service, is now available in Germany and the United Kingdom on smart TVs by Blaupunkt, Hisense, Hitachi, JVC, Medion, Metz, Sharp, Telefunken, Toshiba and Vestel. The content offer provided by the innovative streaming provider headquartered in Kiel (Germany) is advertising-funded and therefore completely free of charge for viewers.
The content on rlaxx TV is structured in linear channels. This allows users an immediate viewing experience and avoids lengthy search times as with the usual Video-on-demand (SVoD, TVoD) services. In addition, rlaxx TV viewers can skip content at any time by fast-forwarding and rewinding within the channel and select individual videos from a continuously growing catalogue. By doing so, rlaxx TV combines the relaxed experience of linear television with the flexibility of a VoD service.
says Ronny Lutzi , CEO of rlaxx TV.
rlaxx TV uses a global network of content partners to license its content. These partners deliver bespoke content for viewers in many categories - from music, sports, kids, lifestyle, adventure to international feature films. The partners include holders of video and TV rights from Africa , Asia , North and Latin America and Europe with premium content such as as well as by Endemol Shine.
Dirk Wittenborg , President of rlaxx TV, outlines the company's strategic goals:
rlaxx TV is now available on smart TVs by the following manufacturers: . This means that the company covers 25 percent of the entire smart TV market right from the start. By mid-2021, rlaxx TV will be available on all connected devices such as smart TVs (LGE, Panasonic, Philips, Samsung, Sony), streaming sticks and boxes (Amazon Fire, Google Chromecast, Roku), mobile phones (Android, iOS), gaming consoles (X-Box, Playstation) and all standard internet browsers.
rlaxx TV is a German Advertising-based Video on demand (AVoD) provider with headquarters in Kiel. The rlaxx TV offer is completely free of charge for viewers and is financed through advertising. The company's goal is to offer the best television experience according to modern standards. For this reason, contents on rlaxx TV are organized in curated linear channels to save viewers lengthy search times. In addition, there are advanced features such as a pause, restart or watch-later option as well as the ability to access all content in an on-demand catalogue. In doing so rlaxx TV combines the relaxed experience of linear television with the flexibility of a VoD service. As far as content is concerned, rlaxx TV draws on a global network of content partners, who deliver bespoke content for viewers in many categories - from music, sports, kids, lifestyle, adventure to international feature films.
Tim Bechtel – Hill+Knowlton Strategies – tim.bechtel@hkstrategies.com
Maximilian Engel – Hill+Knowlton Strategies – maximilian.engel@hkstrategies.com