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SK-II and Katie Couric Premiere New Global Docu-Series - "Timelines" -
NEW YORK , July 10, 2019 /PRNewswire/ -- Global skincare brand, and investigative journalist launch, – a new docu-series that explores the evolving and controversial topic of marriage pressure and societal expectations that women face globally.
is the latest campaign within , an ongoing global platform to inspire and empower women to shape their own destiny. As part of this platform, SK-II sheds light on the 'box' women all over the world are put in to due to societal norms and lends voice to the pressures they face to be the perfect woman in society's eyes.
Through featuring stories of courageous women who have taken the first step to overcome barriers and challenge societal expectations and norms in campaigns like 2016's award-winning that put a spotlight on the labels of "Sheng Nu" or "Leftover Women" in China to 2017's and 2018's SK-II's platform celebrates how destiny is not a matter of chance, but a matter of choice.
This year, SK-II is partnering with award-winning journalist to launch a docu-series furthering the brand's commitment to this cause.
In " , Katie travels to Japan , China , Korea and her home country, US, to explore the pressures put on women by their families and society, and spark a conversation on marriage pressure and the unique role it plays in their life timelines. She uncovers the dreams and aspirations of four brave young women, and learns how these clash with the societal and cultural expectations coming from the ones that love them most.
In New York , Katie meets Maluca, a musician and her mother Liz, to explore the generational shift that has happened and what's most important: a plan or a dream?
In Tokyo , Katie meets Maina, a fashion buyer and her mother and grandmother, Yumiko and Sahako, to explore what it means to be marriageable in a country with a tradition of conformity.
In Shanghai , Katie meets Chun Xia , an award-winning Chinese actress and SK-II Global Brand Ambassador, and her childhood best friend, Dan Hua . Together they explore just how different expectations you can have on life, even though you grew up together.
In Seoul , Katie meets Nara, an artist and influencer, and her mother, Soon, who love each other very much but live in two different worlds. Together they try to navigate what it means to follow your own timeline in a country rapidly changing but grappling with traditional values.
Through the sharing of the stories of these four independent young women, SK-II and Katie Couric hopes to inspire women around the world to draw their own timelines and celebrate that destiny is a matter of choice, instead of living a life according to society's expectations of them.
https://www.youtube.com/playlist?list=PLi9Vo29oBJ-JvvsVKs_RzBkwS3j7wDQWu
For more than 38 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera™ has become a special secret shared by celebrities all over the world such as Chloe Grace Moretz , Behati Prinsloo Levine, Tangwei, Ni Ni, Chun Xia , Haruka Ayase and Kasumi Arimura .
For the latest news and in-depth information, please visit http://www.sk-ii.com.
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