Brazil and Mexico Outpace U.S. in CTV Adoption Rates, Amagi's Latest FAST Report Discovers

Key Highlights from the Report: Key Highlights from the Report: " Latin Americais experiencing a remarkable transformation in its media landscape, with FAST leading the charge. As affordability and accessibility become key drivers,BrazilandMexicoemerge as vibrant hubs for FAST adoption," saidBaskar Subramanian, CEO and co-founder of Amagi. "The data speaks volumes, showcasing the rising influence of CTVs, diverse genre preferences, and a steady progression towards FAST...

Key Highlights from the Report:

"Latin America is experiencing a remarkable transformation in its media landscape, with FAST leading the charge. As affordability and accessibility become key drivers, Brazil and Mexico emerge as vibrant hubs for FAST adoption," said Baskar Subramanian, CEO and co-founder of Amagi. "The data speaks volumes, showcasing the rising influence of CTVs, diverse genre preferences, and a steady progression towards FAST. Amagi is proud to be at the forefront of this transformation, empowering broadcasters and platforms to deliver captivating content to audiences across LATAM."

Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cinedigm, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel among others.

The latest edition of the Amagi Quarterly Global FAST Report is available here. For more information about Amagi and its streaming TV solutions, visit www.amagi.com.

About Amagi

Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi has a presence in New York, Los Angeles, Toronto, London, Paris, Melbourne, Seoul, Singapore, and broadcast operations in New Delhi, and an innovation center in Bangalore.

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Wall Street Communications
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Amagi Contact:
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Vice President - Corporate Marketing
Email: [email protected] 

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