Salute e Benessere
Simple Life raises $35M Series B to scale its AI health coach for lasting weight loss
Weight management is one of the largest consumer health opportunities, with the global digital health market projected to grow from ~$340 billion to ~$940 billion in the next 5 years, yet most solutions remain costly, fragmented, or inaccessible at scale. Simple closes this gap with evidence‑based, personalized coaching that pairs behavior change with continuous coaching and real‑time nutrition to deliver durable weight outcomes and a healthier metabolic profile, with or without GLP‑1s.
Simple's AI coach ("Avo"), named MedTech Breakthrough's 2025 "Best Virtual Health Coach," has delivered 19 million coaching messages in January 2025 alone. In a peer-reviewed study of over 50,000 users, 42% achieved at least 5% weight loss at one year, showing improved outcomes alongside higher engagement. Each new member enriches Simple's behavioral dataset, which immediately improves coaching personalization for all—creating a compounding behavioral‑intelligence flywheel.
In doing so, Simple has created an experience that clients not only love but also drive results.
The new capital will accelerate AI innovation across four areas:
" " says Paul Brodie , Managing Director, London , Liquidity.
Later this year, Simple will launch a gamified companion experience that, in early testing, has boosted both retention and weight-loss success. With features like streaks, rewards, and motivating messages, the companion aims to make building healthy habits and daily progress into an engaging game.
is an AI-powered health app that helps users lose weight through personalized plans, on-demand virtual coaching, and real-time nutritional insights. It's been named among the Top 100 AI Companies by the World Future Awards (2025) and MedTech Breakthrough's Best Virtual Health Coach (2025). To date, Simple serves 800,000+ active subscribers, who have collectively lost more than 17.5 million pounds. With over 20 million downloads and a 4.7-star rating average, Simple ranks among the world's top-rated wellness apps. The company's work has been published in peer-reviewed journals such as and the presented at major international conferences, including .
HartBeat Ventures is a venture capital firm that invests in and partners with visionary companies across the consumer, media, technology, health & wellness, and lifestyle sectors. The firm focuses on companies that resonate with the brand and global audience of Kevin Hart , providing more than just capital. HartBeat Ventures acts as a strategic partner, leveraging its powerful ecosystem to amplify brand messaging, drive revenue growth, and provide exclusive access to unique opportunities. For more information, visit www.hartbeatventures.com
View original content:https://www.prnewswire.co.uk/news-releases/simple-life-raises-35m-series-b-to-scale-its-ai-health-coach-for-lasting-weight-loss-302578884.html