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Cute animals, friends dancing, and loving moments - Aero creates the nation's most heart melting minute, a video supported by science!
LONDON , May 13, 2022 /PRNewswire/ -- With life back to being busier than ever, more than half the nation (54%) is turning to heart-warming video content to relieve stress and feel good.
With 56% of Brits admitting to feeling more stressed now than they did 10 years ago, Aero is launching the ultimate escapism and endorphin booster - one minute of the most heart-melting minute of video content (ever!) – backed by science.
Working with Thrill Laboratory and volunteers, the experiment studied the different types of video content which produced the most heart-melting effect on viewers' hearts.
As participants were shown each feel-good clip, their facial expressions and heart rates were tracked by two cameras. Participants' responses were assessed against their maximum arousal and maximum valence – meaning the capacity of a person to be affected by stimulus. These scores were used to identify the size and duration of heart-warming reactions.
The research indicated that the most heart-melting content was a tie between and . Despite airport reunion scenes in blockbuster films, the participants were less engaged with this clip, putting it second to last in their heart-melting rankings.
One of the findings showed that while men and women appeared to enjoy the same videos, the heart-melt score was consistently greater for women, showing they experienced a longer and stronger feeling of joy from watching the clips. The only exception was a video clip of which received a slightly more heart-melting reaction from men.
As Melts are best enjoyed when shared with friends, also wanted to find out what content we enjoy sharing with our friends the most*. Research revealed that funny videos are the most shared content, with 62% of us regularly sharing with family and friends, followed by videos featuring animals (42%).
Where we live in the country appears to have a significant impact on how likely we are to share – 90% of people living in Liverpool share content with family and friends at least once a month, compared to only 63% in Aberdeen , 64% in Belfast and 66% in Cambridge . Aero also discovered that of those surveyed, over half (54%) said they prefer watching videos with someone else as opposed to being alone.
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Available in milk chocolate and caramel flavour sharing bags, are in supermarkets and convenience stores nationwide.
The top ten most heart melting moments according to the Thrill Laboratory research are:
Now a top 10 UK chocolate brand, famous aerated milk chocolate was launched in 1935, followed by Peppermint in 1959. were introduced in 2005 and in 2019, Nestlé introduced , a new premium version of which comes as indulgent boxed chocolates that are perfect for sharing. Follow on Instagram @ chocolateuki, Facebook @ bubblychocolate and Twitter @ .
Video - https://www.youtube.com/watch?v=72c-jZhH1I0